Price war upgrade brand busy discount TV prices are expected to drop by 30%

"32-inch LCD prices fell below 2,000 yuan, reaching the lowest price in history." The Information Times reporter learned recently that due to the continuous decline in the price of LCD panels, the inventory inventory in the first half of the year and the implementation of new energy efficiency standards for TVs, etc., a variety of market factors, in August this year, the color TV market is not “light season”, and the promotion of color TV manufacturers is constantly upgraded. , There is a pass price reduction of up to 30%, the fall of the home appliance market price war started in advance.

Price war upgrade brand busy discount

"LG 32-inch LCD for only 2351 yuan, Sony 40-inch LCD 4288 yuan, Panasonic 50-inch plasma TV for only 8888 yuan." This is a reporter in a home appliance online store to see the color TV promotional prices, compared with previous years, the joint venture brand A price has also reached a historic low. The price of flat-panel TVs refers directly to the home appliance shopping site, and the slogan of “a variety of LCD TVs hits the lowest price in home network purchase”.

While the home network purchase market is heating up, it also aggravates the competition in the online market. Reporters noted in the United States stores in Guangzhou, Sony 40-inch LED will fall below 7,600 yuan, buy 47-inch LED plus 32-inch LCD TV. “Some LCD TVs have dropped by as much as 40%,” said Guangli Manager Dong Lihui of Gome Guangzhou Branch. “At this time in previous years, manufacturers generally did not substantially cut prices. This year is more unusual, and many brands are discounting.”

Peng Liang, director of the Century Electric Network Market, said that 6 to 9 months each year is the off-season sales of flat-panel TVs. Driven by the World Cup this year, the large flat-panel TV market is gratifying. With the end of the World Cup, the flat-panel market demand has slowed down. To stimulate a new round of consumer demand, many manufacturers have actively launched off-season promotions.

As for the major promotion, whether it is related to the new flat energy efficiency standards that will be introduced, Peng Liang said that the new flat panel TV energy efficiency limit and energy efficiency rating are conducive to promoting the development of energy-saving and efficient color TV market, but the current domestic color TV market technology Mature, most of the flat-panel TVs on the market are basically in line with energy efficiency standards, based on this flat-panel promotions are of little significance.

The latest statistics show that from January to June this year, the domestic demand for LCD TVs is about 10.5 million units. Although it has increased by 35% compared with the same period of last year, the growth rate has dropped by 17%, indicating that the speed of market demand has indeed started to slow down.

Flat TV prices drop by up to 30%

In previous years, color TV price wars were only launched in mid-September. The reason that manufacturers can't wait to promote sales this year is that the sales performance of the market last year was too good. The color TV industry was over-optimistic for the market this year and mass produced in the first half of the year, thus converting into inventory pressure.

A high-level TV manufacturer told reporters that "the price of 32-inch LCD panel in April is still more than 200 US dollars, by July and August has been reduced to 165 US dollars, down more than 17%." LCD panel prices are not limited to 32 inches One size, but all sizes are down.

Industry experts analyzed that since the second half of the year, panel prices have continued to decline, resulting in doubled sales pressure on inventory. Without price reductions, future pressure will increase further. In addition, the reporter learned that due to the recent sales pressure in overseas markets, joint venture brands have increased their investment in the Chinese market and tried to further expand their market share in China. In order to achieve this goal, the joint venture brands will increase sales efforts for existing products on the one hand, and increase market share through price cuts. On the other hand, due to the squeeze of joint venture shares, the share of domestic color TV sets will be eroded, and the inventory pressure will be greater. It is also a price reduction. Clear inventory to provide conditions.

Suning Appliance Guangzhou Branch official said that due to color TV manufacturers digest the pressure of high energy product inventory, as well as the old discount sales for the new listing to give way and other multiple factors superimposed, this promotion, "flat-panel TV prices drop up to 30%."

“In the second half of the year, the market share of Guangzhou LED and 3D color TVs will account for about 50%, and as it becomes a popular product, low-cost promotion will become a necessary marketing tool. In the months before the new energy efficiency of flat panel implementation, it will The wave of price cuts for flat-panel TVs has ushered in.” Market participants expect.