Only innovation can make China color TV brand

Compared with previous years, many booths at the 2013 CES (International Consumer Electronics Show) are shrinking. Only Chinese brands are expanding. TCL, Hisense and Changhong's booths are located next to Panasonic, Sony and Intel.

The president of Sony China, Kurida Hideki, lamented that he had never had such a strong presence with Chinese brands.

In the 2013 global TV brand TOP 20 announced by IDG (International Data Group) at CES, TCL, Hisense, Skyworth, Changhong, Konka, Haier, and other six domestic brands in China have all been on the list, of which TCL, Hisense and Skyworth are the top ten. The big brands, TCL followed Samsung, LG, Sony, Panasonic and ranked fifth.

IDG believes that Chinese brands have become the world's leading flat-panel TV makers along with Japanese and Korean companies with their flexible strategies and continuously optimized technologies.

Two South Korean companies Samsung and LG continue to be the kings of the global color TV industry, just like the Japanese electronics giants of the 1990s. Sony and Panasonic are trying hard to maintain their current share of the Chinese company's hard work. Sharp fell sharply to seventh place in 2012, ranking sixth behind Hisense. Toshiba fell out of the first camp. However, Japanese companies are still the main force in the development of 4K ultra-high definition television technology. Chinese brands are shortening the gap with Japanese and Korean companies.

This is a phased achievement of Chinese enterprises' promotion of internationalization for more than a decade.

Of course, Chinese consumer electronics companies are still exploring the overseas tree brand.

Galli Shapiro, chairman and chief executive of CES organizer CEA (United States Consumer Electronics Association), when asked by a reporter from the “First Financial Daily” about the rise of Chinese brands, said that some Chinese companies have switched from OEM to brand. The other part is to strengthen sales promotion. No matter which mode, Chinese companies need to become innovators.

Indeed, no innovation can not support independent brands, especially when Chinese brands have expanded from the developing countries to the markets of developed countries and compete with multinational giants on the same stage. They also need to innovate to overturn the old pattern. Only in this way, can we increase the average price of product sales in order to ensure profits and R&D investment, thus forming a virtuous circle of continuous innovation, and ultimately achieving China's world brand.