Reading: Insiders believe that in the future with the TV panel price correction, color TV business benefits will be improved.
After experiencing continuous market depression for seven months, color TV retail sales showed signs of recovery in August. According to the retail data monitored by Ovid Cloud, during the “8·18†promotion period, domestic color TV sales increased by 66% year-on-year, and sales increased by 102%, bringing unexpected surprises to TV companies whose net profit has fallen to the “floorâ€.
The industry believes that in the future with the TV panel price correction, color TV business benefits will be improved. However, subject to the overall weakness of the market this year and the high base of the same period of last year, this year's "11" Golden Week, color TV business promotion will achieve certain results, but sales may be difficult to achieve year-on-year growth.
Due to the increase in panel prices, the decline of Internet dividends, and the advance overdraft of consumer demand, the performance of the domestic color TV market has continued to slump. In the first half of the year, China's color TV retail sales decreased by 7.3% year-on-year, and the net profit rate of the entire industry was less than 1%. July sales continued its downward trend, and color TV companies continued to wait and see for panel purchases.
"From April last year to June this year, panel prices rose by an average of about 40%, while the whole machine price rose by less than 20%. Panel makers have profited and color TV companies are having a hard time." Ovid Cloud Network Display Industry Chain Research Division Deputy Director Cui Jilong said that the reduction in color TV shipments and panel purchases has led to an oversupply of panels. After June, panel prices fell from highs.
He said that in the coming months, with the release of new production capacity and the phased adjustment of demand for whole machine plants, panel supply will continue to be loose and prices will steadily decline.
According to Ove Cloud Forecast, the price of large-size panels in October will also be significantly reduced.
“Although the panel prices started to fall, the cost pressures faced by the companies have eased, but the color TV market price war will not rekindle in the short term. Innovative products such as OLED TVs and Quantum TVs may become
After experiencing continuous market depression for seven months, color TV retail sales showed signs of recovery in August. According to the retail data monitored by Ovid Cloud, during the “8·18†promotion period, domestic color TV sales increased by 66% year-on-year, and sales increased by 102%, bringing unexpected surprises to TV companies whose net profit has fallen to the “floorâ€.
The industry believes that in the future with the TV panel price correction, color TV business benefits will be improved. However, subject to the overall weakness of the market this year and the high base of the same period of last year, this year's "11" Golden Week, color TV business promotion will achieve certain results, but sales may be difficult to achieve year-on-year growth.
Due to the increase in panel prices, the decline of Internet dividends, and the advance overdraft of consumer demand, the performance of the domestic color TV market has continued to slump. In the first half of the year, China's color TV retail sales decreased by 7.3% year-on-year, and the net profit rate of the entire industry was less than 1%. July sales continued its downward trend, and color TV companies continued to wait and see for panel purchases.
"From April last year to June this year, panel prices rose by an average of about 40%, while the whole machine price rose by less than 20%. Panel makers have profited and color TV companies are having a hard time." Ovid Cloud Network Display Industry Chain Research Division Deputy Director Cui Jilong said that the reduction in color TV shipments and panel purchases has led to an oversupply of panels. After June, panel prices fell from highs.
He said that in the coming months, with the release of new production capacity and the phased adjustment of demand for whole machine plants, panel supply will continue to be loose and prices will steadily decline.
According to Ove Cloud Forecast, the price of large-size panels in October will also be significantly reduced.
“Although the panel prices started to fall, the cost pressures faced by the companies have eased, but the color TV market price war will not rekindle in the short term. Innovative products such as OLED TVs and Quantum TVs may become
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