Tablet PC "non-Apple" is cold?

Although the sales of the Apple iPad2 are still unstoppable and even lead to bloodshed, this does not mean that other manufacturers can achieve the same success in the tablet PC market. Recently, Canadian manufacturer RIM announced the recall of its just released Playbook tablet PC. The number of products involved is nearly one thousand units. This is undoubtedly a big blow to the BlackBerry, which is full of confidence to prepare for the tablet market. However, even more unfortunate is its people, HP's Tablet PC TouchPad due to trademark issues may postpone the listing in China, the first Android tablet product Motorola's Xoom as of the end of April sales of only 250,000 units, not listed on the same period iPad2 One tenth. All sorts of signs show that it seems that the gate of the tablet computer market is only open to Apple, and it is half-shadowed by other manufacturers, and is reluctant to live in full bloom. What are the reasons behind this?

Cost control is the biggest problem. Due to the threat of many other manufacturers' upcoming tablet PC products, Apple launched a series of targeted market offensives before and after the launch of the iPad2. First of all, it had a "high-rise diving" type sale for the limited iPad generation. In the Chinese market, the iPad's price dropped by an astonishing $1,100, and the Motorola Xoom just announced the official price — 4999. Yuan, the two compared, iPad's cost-effective unprecedented highlights, then caused the market to buy upsurge. The same situation was also staged in the United States at the same time. Yang Quan, an analyst at the price war strategy, said that Apple's approach is a typical "Tianji horse racing," and its own losses are very small, and the opponent's destruction is very large. Not only that, after the official listing of iPad2, Apple also lowered its price in the Chinese market by 300 yuan for the first time. This way, Motorola Xoom, not only not listed in China, is even ready to break through the price. Acer, Asus, Lenovo and other domestic PC makers also suffered.

According to the information the reporter learned, the Acer A500 tablet officially listed this week eventually set a "ultra-low pricing" of 16GB for 3299 yuan and 32GB for 3499 yuan, and only Acer with limited brand power in the tablet market can hope to break through iPad2. The low price cuts off. However, this is not a long-term solution. Due to the earthquake in Japan, the supply of core components of the entire tablet computer has been affected. Apple, which was able to effectively control its costs through high-volume purchases, also said that it expects that production capacity in the third quarter will be affected. Shipments may not exceed 6.5 million units. It is still in the stage of testing the water market, and other brands that are far less ready than Apple will be able to The supply problems that we will face may be even more serious. Not only that, according to Yang Qun told reporters, because Apple has large contracts with large-capacity storage chips and LCD panels and Samsung, LG and other suppliers, so the next two quarters may further squeeze the cost control space and supply of other manufacturers Ability is more stable in its own market advantage.

Misplaced positioning is the biggest concern In addition to cost control capabilities, RIM's low-level technical mistakes made on the Playbook led to product recalls to a certain extent exposed the current market mentality of non-Apple vendors too aggressive. Acer China president Ai Rensi once ridiculed the competition on this issue. He said that the Tablet PCs that do not use the Android 3.0 system are all furnishings. The word implied that the earlier listed Samsung GALAXY Tab and Legend Music. Pad is not enough weight. Unfortunately, even with the Android 3.0 system, it does not mean that the Acer Tablet PC is sufficiently competitive. At the Google Developers Conference held last week, the Android 3.1 system was officially announced. The reason why the system was upgraded in such a short period of time was because Google discovered that the 3.0 system was stable and practical. insufficient. According to the situation experienced by reporters, the Android 3.0 system does not perform well in its advertised high-definition playback capability. Even standard MP4 high-definition video can run into problems that cannot be played or played. , and this is not due to the lack of performance of the Android tablet. After all, Google’s Android system for tablets is launching one year later than the iPad’s iOS. In order to achieve a consistent level of experience, Google still needs time to catch up, and terminal manufacturers can only wait for maturity.

However, in Yang Qun’s view, this is not the biggest issue that is currently being worried about non-Apple tablet products. "The biggest problem is that other manufacturers are not allowed to locate tablet computers. Although they are targeted at individual consumers, most manufacturers are still too inclined to business users in terms of product appearance and application experience. External keyboards are everywhere. The design seems to compensate for the tablet's input disadvantage, but in reality it still hopes to sell the tablet as a netbook or even a notebook, which may lead to unpredictable results, Yang Quan said.