Telematics enters Jiajing and electric vehicle intelligent navigation heats up
Market research organization iSuppli said that recently the release of rechargeable hybrid vehicles and electric vehicles (EV), and various concepts followed one after another, Renault alone released three new electric vehicles at the Frankfurt Motor Show (IAA) in September. When manufacturers announce these new models and concepts, they often mention telematics—or what they now call “smart navigationâ€.
Since many of these models will not be put into production until later than the end of 2010, there are not many details about these systems. However, one company disclosed some details about its upcoming services, hardware and business model. The electric vehicle service provider BetterPlace is headquartered in California, USA. The company provides related services to promote the promotion of electric vehicles, build and operate electric vehicles and the infrastructure and systems needed for the energy they use, and create an integrated with ecosystem manufacturers system. Although it does not manufacture electric vehicles, it provides the necessary infrastructure and technology for electric vehicles, and helps them lobby for continuous support to promote these vehicles to the government and the public.
But more importantly, BetterPlace has also created an always-on smart navigation platform and a business model that will support the platform in the future. BetterPlace participated in the IAA not only to expand its popularity, but also to announce an agreement with Renault. Renault will provide BetterPlace with 100,000 FluenceZE electric vehicles for sale in Israel, and another 100,000 FluenceZE for Denmark.
Hardware and software
BetterPlace released information about its in-vehicle computing platform AutOS at IAA. AutOS is an internally developed software platform for performing complex energy calculations and formulating personalized energy plans for each driver. AutOS has an open architecture, which is based on industry standard modules from ConTInental, Intel and Microsoft, and will allow developers to build applications. BetterPlace believes that it has the same meaning for automotive applications as the iPhone for smartphone applications.
BetterPlace also has a car audio body manufactured by ConTInental that uses AutOS. ConTInental customized this audio body for Better Place to minimize energy consumption while also ensuring that it is always connected. This audio body uses Microsoft Windows Embedded software and Intel Atom processor. The audio body also includes Wi-Fi, GPRS and Bluetooth. Wi-Fi and GPRS are used to ensure that the car is always online, and Bluetooth is used to connect personal devices. BetterPlace says that OEMs do n’t have to install the audio body to connect to their telematics networks, although BetterPlace wants them to be installed.
ConTInental is not the only supplier in the industry that provides audio bodies that can be used in plug-in hybrid or electric vehicles. Many suppliers are currently developing systems that use less power to prevent them from depleting the car's power. If it is a hybrid car, it can avoid reducing fuel economy. Another example of this will be Harman's GreenEdge technology.
service
As mentioned above, BetterPlace's audio body has been connected to BetterPlace's network through Wi-Fi or GPRS. This allows the telematics system to monitor the vehicle's power status, tell the driver where the nearest battery replacement station is, and other diagnostic issues. This is what BetterPlace calls "smart navigation."
Renault announced that it will also have smart navigation while releasing three new concept electric cars. Renault ’s services are almost identical to BetterPlace. The smart navigation not only includes navigation, but also includes the nearest charging point or battery exchange station, and can also reserve a charging point in advance to display the remaining driving distance, and the best route to the remaining power and the nearest charging point / battery exchange station within consideration.
In fact, this type of service has become a standard feature in almost all new plug-in hybrid or electric vehicles that have been released. Telematics has become an almost indispensable function of cars, especially for cars equipped with only one battery. The telematics service allows drivers to know how much power is left, and if they ca n’t stick to their destination, how far can they go to the nearest battery replacement station.
For electric vehicles, remote diagnosis is also important, because such vehicles will include more complex electronics and software, and OEM manufacturers must track these systems to ensure that the car is running at its best.
business model
BetterPlace announced that its audio body will always be connected, and they will provide telematics services. This is very good, but many people want to know, who pays?
The simple answer is that the customer pays. Instead of paying a monthly subscription fee, BetterPlace charges these fees into battery rentals. This actually makes this service a standard service provided to customers, and BetterPlace does not have to worry about customers who do not want to pay an additional monthly fee for the service, which is a problem that plagues Peugeot ServicesMobiles and other projects.
In fact, BetterPlace ’s business model stems from leasing batteries, so users can change batteries at exchange stations without having to pay for each battery change. This way of paying for network and service fees is similar to the OEM's inclusion of navigation standards, but in fact it is only included in the car price.
The battery exchange station system also made itself the other two telematics solutions. It becomes a shop that customers can visit frequently, where customers can download new software updates to their systems without having to update on the Internet. It also makes itself a convenience store for telematics.
in conclusion
All of this may seem too idealistic and too conceptual, but BetterPlace will be able to test it. The company announced at the IAA that it has signed an agreement with Renault to purchase 100,000 FluenceZEs from the latter before 2016 for sale in Israel and another 100,000 in Denmark. There is still a long distance, but at the same time it is also developing its own model elsewhere.
BetterPlace electric vehicles have established a network of battery exchange stations in California, and Hawaii has been listed.
BetterPlace is not alone. Many electric vehicles will be launched in the next few years, and most models will be equipped with telematics systems. It remains to be seen how plug-in hybrid and electric vehicles will affect the telematics industry, but as more and more new models adopt this technology, it can be safely asserted that the industry will be full of vitality in the future.
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