"The Lynx Box User Analysis Report" The first big data analysis from the living room

For the users of the Lynx box series, we all call them magic powder. In the broad user base of smart TVs and TV boxes, magic powder is a representative group of people. Recently, a "Tmall's Box User Analysis Report" was freshly released. Let's go with Ali to see the charm of this group of energetic magic powders.

Magic Powder Group: Male lineup after 80s

Overall, 73% of the magic powder is 80, which can be basically judged: OTT box market, the target user is the main 80 after, but after 60, 70 after the use of the alliance box is higher than the Lynx box, this It shows that the brand positioning and image of Tmall Box is more young and fashionable.

From the perspective of gender, the magic powder is mostly male, accounting for 54%. What's amazing is that the male users of the box are as high as 75%. It seems that the alliance box is dominated by older males aged 60 and 70. Lynx Box is even more popular among young male and female users.

Magic powder: Decent work, strong purchasing power

Most of the work of magic powder is decent, ranking first is urban white-collar workers, accounting for 40%; ranking second is civil servants. Due to good stable work and good income, the consumption level of magic powder generally belongs to medium and high level; another data shows that 80% of the magic powder Taobao membership ranks between V2-V4, confirming from another side that they are not only spending power. Strong and professional online shopping.

From the geographical distribution point of view, the concentration of magic powder is very high, more than 60% are distributed in Jiangsu, Zhejiang, Shanghai and Guangzhou and other economically developed provinces and cities.

Two hobbies of magic powder: movies, games

Data shows that film and television is the first favorite of magic powder. 86% of users start the YunOS box every day for video on demand. It can be seen that watching TV dramas is still the top demand for smart boxes.

After an in-depth analysis of the video on demand data of the magic powder, we found that television dramas, movies, and children's users had the highest viewing rate. Among the favorite variety shows, children's programs ranked first; in addition, Hollywood movies (Lion Gate Pictures), Discovery shows are also very popular with magic powder.

The game is the second favorite of magic powder. There are 245 size games on the Lynx Box, and the magic powder is the most enjoyable. The four most popular games to be welcomed by the Magic Powder are the landlords, violent squalls, rabbit run, and plant vs zombies.

From the type of games, chess and board games accounted for 34%, casual sports accounted for 29%, action adventures accounted for 20%, racing flights accounted for 13%, and strategic operations accounted for 4%. It can be seen that the magic powder plays games through the box, and more is to hope for leisure and relaxation, and less exciting of nervous sports games.

Magic powder is dedicated to the box during prime time

Unlike the older generation who dedicated their prime time to television, the magic powder was basically insulated from television. Most of them devoted their prime time each night to the Lynx box. The data shows that: Magic powder families watch the box on average more than 2.4 hours per day, 8 points per night is the peak of the magic powder viewing.

The life stage of the magic powder is the peak period of marriage and childbirth. Some of them are enjoying a happy single life. Some of them are building a love nest together with a small couple. Some of them have a couple who have children and some live with their parents for three generations. Whether the magic powder is a single nobleman, a love couple, a married couple, a parent, or living with a parent, it does not prevent them from leading the family to devote the nightly prime time to the Lynx Box.

What kind of degree does the most crazy magic powder love Lynx's box? The longest continuous boot time is as long as 58 hours! That is to say, from home from work on Friday to open the Tmall box, until the next Monday before work, the Lynx box never closed! This is simply leaving the Lynx box will die The rhythm of the ah!

Magic Powder: The Handicrafts are their true identity tags

After the 80 magic powder is a typical representative of China's online shopping trend, they are the first batch of shopping scenes from the computer, mobile devices transferred to the living room TV group. Since the birth of the Lynx Box, nest

The comfortable shopping on the sofa has become their new choice.

The data shows that the top three of the constellations that pay the most money on the box are the first one is Pisces, which belongs to a group of rich people who will “buy and buy”; the second is Taurus, which is characterized by careful planning, presumably because the cat’s box is The discounts are more and bigger, and the third is Sagittarius. Their shopping behavior seems more casual and wayward.

The data shows that the magic powder in the box is the most up and down: mobile phone recharge, snack nuts, designer and women's boutique, education. The analysis shows that although the magic powder is male majority, but from the point of view of shopping characteristics, it shows a more distinct feminine characteristics. This shows that in the living room shopping is more active female magic powder, or magic powder family hostess. In the case of TV shopping, the devil

Powder groups can not be exempt. Women are more willing to spend money than men.

All the time, Alibaba Digital Entertainment is committed to creating a family digital entertainment ecosystem, and this "Tmall's magic box user analysis report," the smooth release, is Ali's user-centered ecological concept of the core embodiment.