Norway, the Netherlands, banned the sale of pure fuel vehicles in 2025;
Germany, the sale of pure fuel vehicles in 2030;
France, the United Kingdom, 2040 banned pure fuel vehicles;
China announced that it would consider following the ban on the sale of pure-fuel vehicles in the United States and France in 2040.
In recent years, China's new energy automobile industry has moved forward under the deep adjustment of policies. In 2017, the country produced a total of 129,300 new energy vehicles, a record high. Compared with the same period of 2016, 115,700 units and 54,100 units in the same period of 2015 achieved continuous growth, but the growth rate dropped sharply, from 112% to 13%.
The status quo of the new energy auto industry seems to be developing well, but there are still many deficiencies. It is common sense to have a cure. Nowadays, new energy vehicles are in such a situation. Although it is still developing rapidly, it hides a lot of ills behind it. The stubborn disease will not be removed, and the future development of new energy will be discussed.
On September 27, 2017, the "Sword of Damocles" hanging over the traditional car company finally fell. On the same day, the Ministry of Industry and Information Technology, the Ministry of Finance, the Ministry of Commerce, the General Administration of Customs, and the General Administration of Quality Supervision, Inspection and Quarantine jointly promulgated the "Parallel Management Measures for the Average Fuel Consumption of Passenger Vehicle Enterprises and New Energy Vehicle Points" (hereinafter referred to as the "Measures"). ) The "Measures" was implemented on April 1, 2018. However, compared with the previous draft for comments, there has been a significant change, that is, the new energy vehicle points calculation cancels the assessment in 2018, directly requiring 20% ​​and 12% of the new energy vehicles in 2019 and 2020.
According to the truth, the policy has come out, "dust settles", new energy car companies do not need to wait and see, only should be rushed to the road; but retrospectively, the industry is difficult to remove, "national bad roots" sinking still.
Governing ills and taking medicine. It is necessary to reflect on the past and warn the future.
So, what are the ills still working on? What are the successes and failures of the future?
If you are not looking for keywords that can highly summarize the industry's ills, then "Giant Baby Psychology" and "Reverse Development" can definitely rank in the top two, "the reasons for listing" are as follows.
In June 2017, the Ministry of Industry and Information Technology issued the “Parallel Management Measures for the Average Fuel Consumption of Passenger Vehicle Enterprises and New Energy Vehicles (Consultation Draft)â€. According to the industry's interpretation, the approach is designed to give independent brands an overwhelming advantage in the new energy sector, as most joint ventures are struggling to achieve this goal.
However, one thing that has been overlooked by the industry is that autonomous car companies such as FAW and Dongfeng are unable to meet the standards.
In addition to independent auto companies such as BAIC New Energy, BYD, Jianghuai and Geely, domestic large-scale auto companies lack enthusiasm for the promotion of new energy vehicles. In this case, they generally adopt a wait-and-see attitude, and there are not many people who are moving and are even more terrible. Yes, the judgment caused by the Chinese-style calculation mentality of "the law does not blame the public": Under the current reality, the policy will certainly consider the status quo and will not be implemented too early.
Some of the leading domestic automakers have failed to meet their targets. This may also be the "Side-to-Management Measures for the Average Fuel Consumption of Passenger Vehicle Enterprises and New Energy Vehicle Points" announced on September 27, 2017. The annual assessment, which is the main reason for the implementation of the double-point system in disguise.
Psychologist Wu Zhihong has a point of view. The main mentality of the Chinese is the "big baby mentality". This kind of mentality is the desire to "being taken care of in all directions", especially the changes in the surrounding environment, and the safety and comfort are excessive. Demand and dependence. Under the trend of such a state of mind, "Giant Baby" will take the initiative to give up all kinds of uncertain possibilities in life, desperately looking for a "comfort zone" to bury their lives.
The new energy vehicle network believes that in the face of the new energy car boom full of changes and uncertainties, there are not a few independent car companies with a huge infant mentality.
The pain of "positive research and development" is missingIf the mentality of the giant baby has led to the risk of the majority of domestic auto companies in the face of new trends, the wave of new waves and the missed strategic opportunities, then “positive R&D†will become the Chinese auto industry, especially the new energy auto industry. A lingering pain point.
As is known to all, in the traditional automobile field, due to the complicated historical and practical reasons, the core technologies such as engines, gearboxes and chassis are mostly monopolized by foreign-funded manufacturers, especially on the engine and gearbox. Almost all technical commanding heights are occupied by foreigners. Even the engine ECU calibration, Chinese car manufacturers have to go to Delphi, UMC. Therefore, in the traditional automobile industry, Chinese auto manufacturers have almost no possibility of breaking through. The joint venture with “market-for-technology†has already failed, and there are few domestic auto-makers that are actively researching and developing. In the same way, in the emerging industry of new energy vehicles, domestic car companies and foreign manufacturers are almost at the same starting line, especially in the field of three electric.
But the plump ideal once again encountered the reality of the backbone. It is particularly noteworthy that in the field of new energy vehicles in China, many car companies have low enthusiasm for research and development. Most of the new energy vehicles introduced are derived from traditional models and are not innovative. Some core components and key technologies have not yet been completely broken, and product maturity is not high. In addition, the lack of integration of technical resources, the interaction of the industry chain has not yet formed. Therefore, the current Chinese new energy auto companies are still studying separately and fighting each other, failing to achieve joint research and share results. This has led to a large number of low-level redundant construction, and human and material waste is serious.
“Change core†is the simplest and most tactical strategy for new energy auto companies. It replaces the engine of a fuel truck with a brand new battery pack, and even the outer casing is not replaced. It is conceivable that the performance of all aspects of safety and driving cannot be the same as that of a real car. "Some big domestic enterprises have the problem of too simple production methods, that is, taking the traditional car and turning the internal combustion engine into a motor." Shi Jianhua, deputy secretary general of the China Association of Automobile Manufacturers, said. There are also some companies that have laid out new energy vehicles earlier. At present, they are only based on continuous innovation based on traditional vehicles, not disruptive innovation.
Some experts believe that replacing the engine with an electric motor or adding an electric motor to the power system is not a real energy-saving and environmentally-friendly car. China's new energy vehicle market needs to be based on technological progress and continuous innovation. In other words, it must be rooted in the origin. The reason for developing and producing electric vehicles by means of electric vehicles is that electric vehicles are not just a technological change, but the entire technology, products, market structure, etc. have changed compared with conventional vehicles. The car can be said to be a brand new model, including the body, chassis, parts and so on, which are different from the traditional car.
ForesighterIn his book "Innovation and Entrepreneurship", the management guru Peter Durak pointed out why some companies can continuously introduce new products, meet the needs of the market at any time, and create a cooperative situation. The spirit of entrepreneurship is the key. Only by paying attention to innovation and entrepreneurship can enterprises create new vitality.
Three bamboo branches of bamboo blossoms, spring river plumbing duck prophet. Different from the slow-paced watchers, the pioneers of new energy vehicles, who are early in the morning, have already stood in the tide of new trends and become the strong tides in the waves.
BYD has been the global champion of the new energy vehicle industry for three consecutive years. In 2016, the revenue was hundreds of billions and the profit exceeded 5 billion, both of which were new highs. New energy vehicles blossomed everywhere at home and abroad, ranking first in the world. In the first half of 2017, BYD won the sales of the Chinese market.
The driving force behind BYD's leading peers and standing in the forefront is the new energy industry chain model and the continuous innovation of products and technologies.
Wang Chuanfu has a famous saying: How can a nation that can make a spaceship go to heaven without a car technology madman? It is this strong desire to master the core technology of car making, which prompted BYD to step by step through the technical barriers of foreign car companies, and independently developed 542 technology, dual-mode technology, lithium iron phosphate battery, bidirectional inverter technology, high-power charging. A series of global black technologies, such as remote-controlled driving and wheel-side driving.
BYD's industrial chain, from the upstream mineral resources, to the manufacture and operation of the whole vehicle, and finally to the recycling of the battery, formed a closed loop of the whole industry chain from the upstream lithium battery, lithium battery, lithium battery, power battery, new energy vehicle recycling. BYD has developed various types of new energy vehicles, covering seven conventional areas and four special areas, achieving full coverage. In terms of vehicle, BYD has a complete passenger car design capability, covering a range of 6 meters to 18 meters, and can provide a variety of configuration options to meet the different needs of the bus in terms of route, passengers, and battery life. The entire industrial chain layout makes BYD buses safer and more reliable, and has obvious advantages in the industry.
With leading industry-leading three-electric technology, BYD has launched a full range of pure electric bus products, including K6, K7, K8, K8S, K9 and other full-range buses and C9, C8, C6 and other road passenger cars, covering 6 meters to 18 meters. The series offers a variety of configuration options, such as different power and cruising range, covering various segments such as bus, custom bus, commute, travel, and reception. In terms of charging problems, BYD used the fixed stop point of the bus station to install charging piles, and advocated charging at night and trough time to achieve integration of charging and filling. At the same time, BYD provides a one-stop service engineering solution for vehicle production and delivery, charging facilities and after-sales service.
As a rising star, Changjiang Automobile has been insisting on positive development from scratch, from the beginning to the beginning of the new energy vehicle field in the graft-type refit conversion show or the transformation of the internal combustion engine into the extension of the motor.
Different from the traditional automobile transformation of new energy vehicles, the so-called positive research and development is based on the characteristics of electric vehicle products, from the beginning to the design, trial production, experimental certification, and then mass production. The safety, reliability, comfort and user experience of the electric vehicle products being developed are obviously beyond the current electric vehicles modified by traditional fuel vehicles in the domestic and foreign markets.
On September 12, 2017, Changjiang Motor's first export of US electric logistics vehicles was officially launched by Ningbo Port Terminal. This is a very important event for the Yangtze River and the entire electric vehicle industry that have been deeply cultivated for many years. . Because, in the future, whether it is from the national strategic level or the consumer point of view, pure electric vehicles and the technical route of R&D are the only way for China's new energy vehicles, and the current hybrid and modification routes must be Will go to the end. It can be foreseen that with the further release of Changjiang Automobile's production capacity, the domestic market should not be underestimated.
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