On August 17, 2017, Beijing Time, VIP (vip.com, NYSE: VIPS) announced the unaudited second-quarter financial report as of June 30, 2017. The financial report shows that all of VIP's businesses continue to maintain steady development, and the continuous earnings record of the e-commerce industry has been refreshed with the performance of 19 consecutive quarters of earnings.
Benefitting from the increase in the total number of active users, number of repurchased users, and total orders in the second quarter, VIP's Q2 net revenue increased to 17.52 billion yuan, an increase of 30.3%. In the second quarter, the total number of Weipin’s active users increased by 22% to 28.1 million; total orders increased by 23% year-on-year to 84.8 million. In the second quarter, VIP will focus on the improvement of user quality. Through a series of measures such as improving the quality of service, VIP will effectively achieve a significant increase in per-capita consumption of users. The customer unit price and per-person order volume have been enhanced by two lines.
In the second quarter, VIP will focus on improving quality services, increasing sales promotion, and implementing strategies to expand market share. At the same time, we will continue to increase our strategic investment in human resources, advanced technology, new media marketing, Internet finance, and Jun Chun Logistics to maintain The driving force for sustainable development in the future. Despite this, Weipin Group still achieved gross profit of 3.86 billion yuan in the second quarter, a year-on-year increase of 19.1%. In the second quarter, the net profit attributable to the shareholders of Vipshop reached RMB 386.5 million. According to Non-GAAP measures, the net profit attributable to the shareholders of Vipshop reached 728.2 million yuan and the net profit increased by 7.5%.
It is worth noting that the quality first strategy has received feedback from consumers. In the just-announced China International Media Co., Ltd. "China Quality E-Commerce Research Report for the First Half of 2017", Vipshop will be ranked in terms of comprehensive quality customer satisfaction. Second in the industry, it won the trust of consumers with the top-ranking achievement in quality assurance.
“In the second quarter of 2017, Vipshop’s operating results continued to be robust,†said Mr. Shen Ya, Chairman and CEO of Vipshop. “In the past year as of June 30, 2017, Vipshop’s total number of active users. It increased by 32% year-on-year to 58.8 million, and based on effective user life cycle value management, only product quality was the starting point, achieving a significant increase in per capita consumption in the second quarter.The implementation of the Super VIP paid membership program was significant. This will further increase user stickiness and loyalty, and in the future, VIP will continue to improve the quality of the shopping experience with users as the center, further strengthen the core competitiveness in brand selection and product category diversity, and thus achieve user stickiness. increase."
Mr. Yang Dongxi, the chief financial officer of VIP, further stated: “In the second quarter of 2017, VIP will make significant progress in logistics scale construction and logistics operations. Up till now, VIP will have about 27,000 delivery staff for the last kilometer. There are approximately 3,500 distribution sites. At the same time, the spin-off of the Internet finance business is steadily progressing, which will further increase our cash flow and profitability."
Stable and sustainable development has been recognized by third-party research institutions and capital markets. In the "Fortune" (Chinese version) released the 2017 China Top 500 list, the 4th ranked Vipshop will be ranked 115th in the overall ranking, ranking third in the B2C e-commerce and taking 35.53% of the assets The rate ranks first in the Internet industry in the list of “Top 40 Chinese Top 500 ROE Companies in 2017†issued by “Fortune†in the same period.
In the capital market, VIP will be upgraded by several agencies, Kim Eng upgrades VIP shares to buy level, and rating agency BidaskClub upgrades to hold, JP Morgan Chase & Co was raised to "overweight" and a series of higher ratings all underscores investors' confidence in the future development of VIP. According to the latest data from Yahoo Finance, there are 9 institutional analysts who have “strongly recommended buyingâ€, 12 “recommended to buyâ€, and 7 recommendations held by Vipshop recently.
During the quarter, Vipshop will strengthen its long-term strategic cooperation with more global quality brands, including Roberto Cavalli and Trussardi. At the same time, we will further accelerate the piloting of Super VIP paid members in order to realize the diversification and depth of China's quality consumption and internationalized goods and quality services. In the last quarter, Vipshop announced that it would split its financial business and restructure its logistics business. In this quarter alone, the number of active users who used the VIP Club consumer loans reached 4.4 million, an increase of 179% compared to the same period of last year. The first round of financing has started in the Internet finance business that has officially started spin-off. In terms of logistics, Weipinhui has a total storage area of ​​2.2 million square meters, and the total number of pre-position warehouses has increased to 11; at the same time, 95% of VIP's orders were distributed by VIP, which was 91% in the same period of last year. %. The percentage of direct return shipments from the terminal staff of Vipshop reached 68%, which is also a substantial increase compared to 46% in the same period of last year. This shows that Vipshop’s investment in the last kilometer of service is fruitful.
In terms of focusing on user experience and improving quality, VIP will also receive good feedback in the second quarter. In June, Vipshop officially launched the brand upgrade, upgraded from "a platform for special sales" to a global high-quality lifestyle platform centered on "Global Select Authentic Sale," further enhancing all-round enhancement of quality. As the first e-commerce platform to provide genuine insurance, VIP will be recognized by consumers for a series of measures in quality assurance. In the just-announced China International Media Co., Ltd. "China's Quality E-Commerce Special Research Report for the First Half of 2017", user survey data show that VIP will rank second in the overall industry in terms of overall quality satisfaction, ranking first in terms of quality assurance. One's score won the trust of consumers.
It is expected that in the third quarter of 2017, VIP will generate net revenue of 14.9 billion yuan to 15.4 billion yuan.
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