VR is coming in the first year! Have you virtual reality yet?

Are you today VR (Virtual Reality, VR for short)? "

The 2016 International Consumer Electronics Show (CES) revealed that mobile phones have already exited from the fever list, and the most brilliant stars in the global technology circle have been taken over by virtual reality.


VR terminal displays range from NT$ tens of thousands of helmets to thousands of dollars of glasses and even hundreds of dollars of carton-type devices. The picture shows the HTC helmet, the price has not been announced, the transmission may be the highest price in the market. (Photo: Zeng Qianyi)

You can see that Facebook, Samsung, Google, Sony, HTC, Microsoft and other big coffees are all lined up, whether it is a helmet or glasses, they are competing, one is to send you from reality to virtual The magic door.

In addition to what has become their share price increase, how will your magic become a more realistic revenue and profit figure?

Through the virtual world of computer simulation, I was on the bottom of the shipwreck deck, a large whale appeared from the dark, but I heard a lower voice behind me, turned and looked, a group of sharp-mouthed fish licked my mouth and rushed toward me. "Ah!" I screamed, took off my helmet, went back to the real world, and quickly took a breather in the chair.

This is the experience of the reporter's personal experience of HTC's VR helmet Vive. It is not difficult to understand why HTC is allied with the game industry all over the world because it brings the "Immersive Display", which is to let users in the visual The senses such as hearing and touch are as if they are immersive.

Today, the virtual world is no longer just an imagination, it is no longer just a small world of gamers. It has already happened in your life. In the opening game of the US NBA on October 28, 2015, it was broadcasted with VR technology, and its technology ally NextVR, so it raised $30.5 million in the first round of fundraising.


More important than TV entertainment, it can save lives.

"This changed the relationship between the audience and the (player) action," said Peter Guber, co-executive chairman of the NBA Warriors, to the Fast Company. Most importantly, the audience felt that he was involved in the game. "(VR) is more important than the TV set. It is a killer application."

Not only to add to the entertainment, it can save lives.

The US CBS News Network reported that a surgical team at a children's hospital in Miami used Google's Carton-style VR helmet Cardboard, which sells for only $20, to perform virtual surgery through images before the operation. The hardest part of the exercise was saved. The four-month-old little girl, Tigan, allowed her to cross the first New Year in her life.

Investment must be realized by ecosystem hardware replacement, and talents should be upgraded.

It seems that VR is going to subvert our existing world. We seem to be very close to this day, but that doesn't mean it will be commercialized right away. It is not so easy to realize the investment of large technology companies.

The old star in front of you: smart phone, can tell us the answer: ecosystem (ecosystem). Since the advent of the iPhone in 2007, smart phones have accumulated up to 10 billion units worldwide by 2016, with an average of 1.3 to 1.4 units per Earth.

Dynamic competition expert Chen Mingzhe's column in the Harvard Business Review has pointed out that the two camps of smart phones, Apple-led iOS and Google-led Android, have hardware manufacturers, software apps, and a variety of service providers. Their respective relationships are competitive, complementary, cooperative, upstream and downstream, and interlocking. "The commercial ecosystem is a competition that transcends the boundaries of the industry."

"Now VR does not have enough ecosystems, at best, it can only be called the enterprise's 'upgrade plan'." Li Jintao, CEO of Time Travel.

"A VR game, (capacity) is 100, 200G, you need 4T to 8T hard drive; and computer or TV screen, high quality HD will not be able to cope, you need 4K, even a dozen K, "Li Jinwei said a bunch of software and hardware specifications that IT personnel know," and the level of decoding of display adapters, lenses, and software.... "The key point he wants to express is whether it is a business or an individual. The devices we currently have are all replaced, because they can't cope with VR movies, otherwise we never know what an immersive experience is.

However, currently only 1% of the world's computers suitable for playing VR, this is why this VR war is advanced by hardware, because there is no hardware that can perfectly present the movie, no matter how good the VR movie is, there is no chance for the viewer to connect.

The software content must also be kept up to date. For example, the NBA spent 18 months preparing for the above game. This is not the case on the lens frame. The position of the lens, the training of the scene and the post-production personnel must be carefully designed.

"In the future, the director will become very hard to make a movie. The audience does not have to follow your gaze (lens). If he turns around, what do you want to show him?" Guo Rongchang, general manager of Ubida, who is studying VR software, said This completely subverts the linear way in which movies now tell stories.

What is the VR ecosystem now? Different from Apple's strong iOS development path, the VR technology giants will be the first to launch a gang, Samsung's Gear VR alliance Facebook platform Oculus, HTC will send a hero post to global software developers. The cooperation of Chinese Internet cafes Shunwang Technology, the stock price of the past three months has risen more than double due to VR theme.

Every day, we will see the emergence of new VR applications, which is known as the VR first year in 2016. However, the essence of the business world is very simple and very realistic. When the ecosystem is formed, and a truly profitable day comes, VR will move from virtual to real. (Author: Yan Qiongyu, Business Weekly)

[Small data] Games and optical stocks rose the most fierce, and the stock price doubled at the highest level - US taiwan VR concept stocks rose in March


Note: The increase calculation time is from October 1st to December 31st, 2015. Source: MoneyDJ, Google Finance