LED packaging companies are resolutely transforming digital marketing. Founded in 2002, Wanrun Technology is a leading provider of medium and high-end LED light source device packaging and LED application lighting products integrating R&D, design, production and sales. The company provides customers with high quality LED light source devices and LED applications. An "integrated" solution for lighting products. Since 2013, the LED industry as a whole has seen an increase in revenues without increasing profits. For the company's future development and continued competitiveness, the company decided to transform digital marketing.
Divided into a huge cake of digital marketing, starting with the acquisition of the company. The company is firmly optimistic about digital marketing: full market space; high-speed growth; the business sector is relatively stable and clear. In August 2014, the company acquired a 100% stake in Rishang Optoelectronics. Rishang Optoelectronics is a leading company in the field of LED advertising signage lighting in the country. It is a downstream LED company, mainly engaged in outdoor advertising signage lighting systems such as airports and stations, and decided to transform digital marketing in this year. The acquisition of Sunshine Optoelectronics will help the company to quickly enter the LED advertising logo lighting professional market, achieve resource sharing, complement each other's advantages, enhance the core competitiveness of the company's lighting business, and achieve leap-forward development.
“Two-in-one participation†is ambition, aiming to build a digital marketing industry-wide ecological chain. Announced in November this year, the company plans to acquire a 100% stake in Dingsheng Yixuan and Yiwan Wireless. At the same time participate in the Botu advertising. The three Internet companies invested are mainly engaged in advertising business. Therefore, in order to accelerate the realization of the “upstream creative planning-data mining (DSP)--advertising-media†digital marketing industry chain development, the company's future key M&A direction is creative planning. , DSP, media three directions.
Company recommendation logic:
1) Transform digital marketing based on the original LED business. The LED business will become a source of stable income and profit, and an independent team will be launched in the future to launch a digital marketing business.
2) The team has strong execution and the new business is effectively carried out. The company has two M&A teams, two investment directors, and 8-10 main business mergers and acquisitions. Among them, Mr. Huang Gang, the investment director, is a professional in Internet communications.
3) The team structure is stable and the benefits are bundled. The company's non-public issuance of 700 million in April, of which 400 million by the controller, company executives, middle-level subscription, the company's development team is full of confidence. The recent shareholder reduction of non-corporate factors is a personal act.
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