Ali CEO Zhang Yong
On the evening of May 10, the first "China Brand Day" was held in Shanghai today. As the sole representative of Internet companies, Alibaba Group CEO Zhang Yong delivered a speech saying that whether building a company brand or a consumer product brand, the company culture is indispensable.
Zhang Yong said that Ali’s mission is to continuously develop the brand and develop a generation of Chinese brands on the platform. I hope that I can achieve my ultimate goal by achieving the brand of others. In a sense, the fate of the Alibaba brand is linked to all customers, sellers, brands, and retailers.
Zhang Yong said Ali's unique advantages are ecological and digital. After 30 to 40 years of development, the manufacturing, creation, design and market operation capabilities of Chinese products have taken the lead. We can use the thinking of changing lanes and passing cars to make Chinese manufacturing and China create global. This is the real Chinese plan.
The following is a record of Zhang Yong's speech:
Moderator: Alibaba is relatively a relatively young brand. It was established in 1999 and has been in development for almost two decades. However, it has already achieved world-renowned brands, and it can be said that it has changed a generation or even a few generations. A company with a lifestyle, so I would like to ask Mr. Zhang Yong, CEO of Alibaba Group, to share with us the concept of Alibaba's brand development.
Zhang Yong: Dear guests, Today is China Brand Day, which is already the biggest festival for Chinese brands. From the perspective of Alibaba’s development, it may be different from the perspectives of many brand leaders in front of them. Alibaba is not a commodity brand. When we talk about brands, some refer to consumer brands, some refer to industrial brands, some refer to channel brands, and retail brands. Alibaba is a platform brand. We are a company that has been gradually established through 19 years of development. Brand, platform eco-brand. I have summed up Alibaba’s developments in the past 19 years that are very important: First, Alibaba’s development is inseparable from the great opportunities China has given this era. This opportunity includes not only the opportunities brought by China’s economic development after the reform and opening up of the entire country, but also the opportunities for the continuous improvement of the people’s living standards, as well as the opportunities for the development of Internet technology and digital technology. Ali’s development is the same as that of all brands. All are in a big era. The great opportunity brought by this great era has created the great development of Alibaba in the past 19 years. Let Ali become today not only represent China but also represent China into the global arena, especially The digital economy has become a global representative brand on this global stage. Alibaba set an important mission at the very beginning of its first day of business: Let the world not have a difficult business. Over the past 19 years, Alibaba has always been advancing on the mission of “Let the world not have a hard time doing businessâ€. Our mission is to continue to incubate, birth and grow a generation of consumer product brands on the Ali ecosystem. They can meet consumers' desire for a better life. Not only meet existing needs, but they can also create new consumer demands. We are just step by step. In the past 19 years, we have helped brands that are entirely based on the birth of the Internet, and are also the first generation of Internet brands that were born entirely based on the needs of consumer products. About ten years ago, the Amoy brand, which was once popularized in the Ali ecosystem, is a brand new brand of consumer goods that was born on the Internet. Now this formulation is very few. Why, because all companies today, all brands have touched the net, and on Tmall, and Ali cooperation, these brands now understand and use the Internet has far exceeded the sales channel This narrow dimension has become the use of the Internet, the use of information technology, completely to digital management, in the digital transformation of people-based goods market. In this process, Ali hopes to continue to achieve others, achieve more brands, and ultimately achieve our own. Only by satisfying consumers, can we continuously generate new brands with vitality on our platform. Our users can be satisfied and we will be satisfied. In a sense, all the brands on the Alibaba platform, that is, all our customers, all sellers, all brands, all retailers, all of us are linked together, without them. There is no Alibaba. Without them, customers cannot trust us.
At the same time, there are many brands of services that are linked to us. For example, the development of China's entire express delivery industry, which is most easily thought of by everyone, has developed due to the development of the entire digital economy. The brand of courier companies familiar to everyone is behind the hundreds of millions of small staff, delivery staff and warehouse managers. The fate of everyone is to grow together with Ali's ecosystem and the fate is also connected.
With the development of this era, Alibaba itself is a Chinese brand born in China in the era of digital economy. On the one hand, we are moving toward the world. Ali's business is also moving toward the global market and it is moving forward. At the same time, we are also doing innovative and important things. We hope to use the ecological system and admiration of the past ten years to help more new Chinese brands to emerge. At the same time, we will help more well-known Chinese brands, including the time-honored brands. The brand, including the branding of agricultural products in rural areas, and the Chinese brands that are interested in expanding the global market, together we are moving toward the global market. Not long ago, I just went to Australia with nearly 30 Chinese brand leaders to study. I hope to use Ali's digital platform ecosystem. How can we help Chinese brands quickly develop a brand new overseas market? We have seen tremendous opportunities because After 30 to 40 years of development, China's manufacturing capabilities, China's ability to create, China's design capabilities, and the ability to operate in the consumer market have become global leaders. Under such circumstances, Ali and all Chinese brands think and explore together. How can we not only do better in China, but at the same time make it possible for China to create, China to create, and the Chinese program to go global, which is Ali and we all together Partners include brand partners to build together, and only in this way can we represent China at the forefront of the entire digital economy.
For the brand, the front guests mentioned an important topic is quality. I think there is also a very important part, that is, whether building a corporate brand, a consumer product brand, or other brands, what is indispensable is culture. Today is a good day. There is a very interesting and coincidence. May 10 is a big day for our Chinese brand, and it is also a big day for Ali people because today is Alibaba's birthday. Ari, who is also our All Ali people, has been opening up the entire Alibaba Park in accordance with the custom of many years. We welcome all Alibaba's students and Alibaba's family members to visit and visit the park. Including the annual Ariyue traditional program collective wedding, we have 102 pairs of Xiao Er. If only one of them is Ali's Xiao Er, we can register to participate in the collective wedding and will be held in various parks in Ali. What I want to say is that to build a brand or a company, in addition to the building of hard power, it is also necessary to build soft power. What is soft power? I think it is culture and corporate culture. After Ali met with SARS in 2003, an Ali employee was suspected of SARS and required the entire company to be isolated. Since then, all Ali employees have helped each other and encouraged each other. Everyone has been working at home and continues to serve customers since then. The well-known slogan "Customer First, Employees Second, and Shareholders Third," we have begun to practice in the actual work. On May 10th of each year, this is a kind of coincidence. We also ushered in the Chinese brand day on this day. This is Ali's pleasure. We are also very willing to share all the brands on such a special day. The partners together work together for the rise of Chinese brands, for the creation of China, for the Chinese brand to stand at the top of the world and we work hard together.
Langrui Energy (Shenzhen) Co.,Ltd , https://www.langruibattery.com