Recently, various home appliance companies have successively released their 2017 annual reports. Enterprises such as white electricity, black electricity, and kitchen appliances have handed over their own answers, and several of the revenues are happy. As far as the black electricity industry is concerned, the data of Zhiyan Consulting shows that from the perspective of market share, the top five of color TV companies in 2017 are still being taken over by Hisense, Skyworth, TCL, Konka and Changhong. With the arrival of “Internet +â€, In the context of consumption upgrades, new competition in the black power industry has started.
Revenue has a sharp increase in net profit
So far, the five major black power companies have not released the annual report, except for Skyworth Digital. The 2017 annual report or performance report of the other four TV companies have been released. The specific data:
In 2017, Konka achieved a total operating income of 31.228 billion yuan, a year-on-year increase of 53.84%; net profit attributable to shareholders of listed companies was 5.057 billion yuan, an increase of 5185.74%.
Tcl achieved revenue of 111.58 billion yuan, a year-on-year increase of 4.79%; net profit attributable to shareholders of listed companies was 2.665 billion yuan, an increase of 66.32%.
Sichuan Changhong Company achieved operating income of 77.632 billion yuan, a year-on-year increase of 15.57%; net profit attributable to shareholders of listed companies was 356 million yuan, a year-on-year decrease of 35.76%.
Hisense Electric achieved revenue of 33.090 billion yuan, a year-on-year increase of only 3.69%; net profit attributable to shareholders of listed companies was 942 million yuan, down 46.45% year-on-year.
From the perspective of revenue, the four major black-and-white giants' annual revenues increased, tcl and Hisense increased slightly year-on-year. Konka and Changhong showed a large increase rate. In particular, Konka's annual revenue increased by half compared with last year. More, the net profit is a 52-fold surge. Of course, this is inseparable from Konka's mixed ownership reform. In 2017, Konka began to reform the development model and mechanism, and officially launched the corporate operation of the color TV business. According to the content of the annual report, in April last year, Konka integrated the multimedia business to form the multimedia industry headquarters, forming a business group with TV and display products as its core, and coping with market competition in a coordinated manner. On the other hand, Konka also strengthened the R&D team building and increased its investment in product research and development, thus achieving a gratifying result in the financial report.
Traditional TV companies are less affected by market fluctuations2017 is a very difficult year for the color TV industry. The global TV market is in short supply. According to data released by market research organization ihs, global TV shipments in 2017 decreased by 3.4% year-on-year. According to data from Zhongyikang Times, domestic TV retail sales in 2017 decreased by 8.1% year-on-year. According to data from Aowei.com, the volume of retail sales in China's color TV market in 2017 was 47.52 million units, down 6.6% year-on-year.
Even in this context, the data sheets for multimedia TV business delivered by various TV companies are still impressive:
Under the pressure of rising prices in the upstream panel and shrinking market in the electricity industry, after a reform, Konka unexpectedly handed over a beautiful answer sheet. According to the 2017 annual report, the Konka color TV business achieved a revenue of 11.995 billion yuan. Although the proportion of the overall revenue of Konka Group has dropped to 38%, the operating profit of Konka's color TV business increased by 10.46% year-on-year to 1.93 billion yuan, and the gross profit margin increased by 2 percentage points year-on-year to 16.11%. It can be seen that it is still the pillar industry for the survival of Konka Group.
Zhou Bin, president of Konka Group, believes that in the tough 2017, Konka color TV business withstood the pressure, achieved contrarian growth and turned losses into profit, which laid a solid foundation for the development of 2018 and brought the whole Konka Group. A clear shift.
Similarly, tcl is also a contradiction. In 2017, tcl multimedia sales revenue increased by 22.4% year-on-year, and net profit increased by 34.7% year-on-year. The annual sales of lcd TV was 23.774 million units, an increase of 15.9% year-on-year, of which the sales of intelligent network TV was 15.127 million units, a year-on-year increase of 34.8%. In addition, tcl has achieved good results in overseas markets. Its sales of multimedia lcd TVs increased by 33.5% year-on-year to 14.07 million units, and its turnover increased by 50.5% year-on-year to HK$20.95 billion.
Changhong, the annual report, will not be outdone. Li Wei, general manager of Sichuan Changhong, said in the 2017 annual report that Sichuan Changhong’s TV and refrigerator business is stable in 2017, especially for the TV business, which is in the downturn of the industry. In the background, it has achieved rapid growth against the trend. According to the data of Zhongyikang, the cost of color TV industry rose sharply in the early 2017 due to the general price increase of core components such as panels and chips. Last year, domestic TV retail sales decreased by 8.1%. In such an unfavorable industry environment, the global sales revenue of Sichuan Changhong TV business increased by 3.97% year-on-year, and the domestic market share increased by 0.5%.
In contrast, Hisense's data is somewhat vague. Like the past quarter, Hisense Electric still did not disclose the annual number of TV sales in its earnings report, but repeatedly stressed: "Hisense TV's retail sales share has been 14 consecutive times. It ranked first in the Chinese TV market." According to Zhongyikang data, the sales volume and retail sales share of Hisense TV in 2017 were 16.79% and 17.96%, respectively. When China National Grid looked at Hisense Electric's annual report, it found that although Hisense's domestic sales showed a downward trend, sales in overseas markets continued to climb, up 27% year-on-year, accounting for 40% of total revenue, with sales of 12.3 billion yuan.
Skyworth has not yet announced its 2017 annual report, China National Grid's Skyworth Digital disclosed in Hong Kong's 2017/2018 fiscal quarter last month color TV sales data found, from April 2017 to March 2018, and April 2016 to 2017 Compared with the same period in March of the same year, the overall sales of Skyworth TV decreased by 3%.
Detailed data includes Skyworth TV's sales in the Chinese market dropped from 9.339 million units to 7.867 million units, a decrease of 16%. The overseas market showed an upward trend, rising from 6.941 million units to 7.953 million units, an increase of 15%. As a result of this, Skyworth TV's TV sales in the 2017/18 fiscal year decreased by 3%. Industry analysts told China National Grid that this is not dominant with Skyworth's upstream panel of color TVs, and is strongly influenced by the price hikes of the panel and the strong impact of the supply chain. It is under pressure from the market, and sales and profits are falling. It is inevitable.
Internet TV "Wind and Water" is polarizedIn 2012, with the launch of LeTV's super TV into the color TV market at a low price, Internet TV has leaped forward. In the past four years, many Internet TV brands such as Xiaomi, Jianshang, Wei Whale, PPTV, and Storm have been born.
However, this "barbaric growth" has not escaped the brutal market turmoil. According to data released by the China Flat-panel TV Industry Conference in 2017, the overall share of Internet TV brands in 2017 has fallen to 10%. According to the test data of Aowei.com, the market share of Internet TV brands in 2017 was only 13%, down 6% year-on-year, and the newly listed models fell 11% year-on-year.
With the collapse of LeTV's "Imperial", LeTV was once devastated. Liu Shuqing, general manager of LeTV, said that the fluctuations in TV sales in 2017 were mainly due to the combination of the company's extremely tight cash flow and declining market demand. With the recent six or seven giants such as Sunac, Tencent, Jingdong, Suning and Tcl, the investment intentions of Lerong Zhixin (formerly Leshi Zhixin and Xinle Shizhijia) and the new cooperation between Tencent, Jingdong and Lerong The signing of the agreement, LeTV TV seems to usher in a turnaround, the future can be expected.
However, the barley and the TV that are not supported by the giant "Olive Branch" are not so lucky. They have quietly withdrawn from the storm. Some Internet TV companies such as Wei Whale, Jianshang, and Fengxing have not achieved satisfactory results, and even have been owed to suppliers. Money, financing difficulties, etc.
According to the annual analysis report of Ovi Cloud's color TV industry, China's domestic color TV market was hit hard in 2017. In addition to rising panel costs, the weakness of Internet brands is also a major incentive.
Some brands are struggling on the beach, and some brands have sprung up, such as storms and millet.
Judging from the annual report data released by Storm Group on April 19, the focus of Storm Group has also been placed on Storm TV. The 2017 annual report shows that Stormwind Group achieved operating income of 1.915 billion yuan, a year-on-year increase of 16.25%. The net profit attributable to shareholders of listed companies was 55,339,300 yuan, a year-on-year increase of 4.41%. Among them, Storm TV achieved operating income of 1.348 billion yuan, a year-on-year increase of 45%. In 2017, the loss of TV products decreased by 32%, and the loss rate narrowed significantly. At the same time, the average sales unit price of a single storm tv product increased by 33%, and the operating terminal revenue realized 67 million yuan, an increase of about 370%.
China National Grid noted from the annual report of the storm disclosure that Stormwind’s hardware has achieved a narrowing of losses. In 2017, Storm Group's sales of intelligent hardware was 843,100 units, a year-on-year increase of 4.16%. The gross profit margin of sales of goods business increased by 8 percentage points year-on-year, and the loss rate narrowed to -7.15%. This is a good signal for an Internet TV company. Feng Xin Group Chairman and Ceo Feng Xin said that from 2018 to 2020, the company and the outside world only said one thing, that is, Storm TV. In his view, 2017 is the transition year for the Storm Group. "The profit point of a single tv, that is, the arpu value of a single user exceeds the cost of obtaining passengers. This time point is expected to be reached in mid-2018. The profit period will be reached in 12 months, that is, 2019."
Xiaomi’s gains were rapid last year. According to Zhongyikang’s data, sales of Xiaomi TV online in January-July 2017 increased by 91.2% year-on-year. During the 618 period, sales of the whole network increased by 500% year-on-year, and Xiaomi TV was in “Double 11â€. Sales in the promotion section accounted for the top spot in TV sales of Jingdong, Tmall, Suning and other platforms. In terms of channels, Xiaomi offline stores added about 250 new ones last year. According to another data, Xiaomi is the only Internet brand in the top ten rankings of the color TV market in 2017, accounting for about 5% of the color TV market.
In the storm tv conference in early April this year, the storm tv ceo Liu Yaoping is even more blunt, the future Internet TV is the competition between the storm and Xiaomi, the opportunities of other brands are not much. It always seems that it is necessary to add LeTV with the return of investment intentions from all parties.
Experience the diversification of Waterloo in 2017 is imminentFrom the "cold winter", the transformation of various color TV companies has also been put on the agenda. Konka is a company that has made great achievements on the road of diversification and transformation. This can be seen from its 2017 financial report data. Against the background of the continued decline in the profit margin of the color TV industry, the black power companies have been looking for a way out, trying to get rid of the extremely thin predicament of net profit.
Hisense Electric first proposed in the 2017 annual report that it is necessary to promote the extension of the industrial chain and industrial development, to build long-term development capabilities, and to realize the transition from "television enterprises" to "display enterprises." In November 2017, Hisense and Formal and Toshiba Corporation reached a transfer agreement to acquire a 95% stake in Toshiba Imaging Solutions Co., Ltd., and acquired Toshiba TV's technology, products, brands, and operations services. It indicated that it will increase investment in the field of artificial intelligence and expand the operating income of large-screen TV.
Sichuan Changhong 2017 Board of Directors' work report shows that Changhong will continue to deepen corporate transformation, firmly optimize the industrial structure, and actively cultivate development momentum. In 2018, the company will strengthen the construction of artificial intelligence laboratories, and strive to establish industry leading advantages in the fields of natural language interaction, video behavior recognition and voice processing within three years, and promote the establishment of "information security" and "new energy materials" lighthouse laboratory. Accelerate the establishment of competitive laboratories such as image quality technology, frequency conversion technology and Internet of Things technology, and strengthen the technical support capability for industrial development.
Tcl Group Chairman and Ceo Li Dongsheng also said that tcl will actively carry out diversified business while consolidating and upgrading its TV business. Through investment, mergers and acquisitions and restructuring, it will gradually develop smart av, smart home and other businesses and open new ones. Business growth space.
Peng Xiandong, general manager of Zhongyikang Consumer Electronics Division, said that the World Cup and Asian Games to be held in 2018 will be a good opportunity for color TV companies. However, the diversion of mobile phones and tablets has also led to a leap in TV scale. In the process of thinking about how to seek transformation, the giants must jump out of the frame of simply doing TV.
According to the first quarterly report of China's color TV market released by Aowei Cloud recently, under the favorable factors of panel price decline, the retail volume of color TV market in the first quarter reached 12.15 million units, an increase of 3.0% year-on-year. 100 million yuan, an increase of 3.3%. The haze of Panyu in the color TV market gradually spread, and the color TV market also turned from the shock of 2017 to the warming trend. It is hoped that all black power companies will be able to usher in this trend and diversified upgrade and transformation.
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