Summary: Amazon is developing a new AR and VR platform for Amazon Web Services.
Amazon has been changing the company's direction and expanding into new markets. From an online bookstore to the present, Amazon has become one of the technology giants, and almost all of the industries that can be thought of have its footprint. Now, it is beginning to get involved in the fields of augmented reality (AR) and virtual reality (VR).
The new platform, called Sumerian, is designed to build a full-featured development platform for VR/AR applications in smartphones and VR helmets, and VR/AR applications can run directly from a web browser.
Instead of choosing its own smartphone or headset brand, Amazon chose a new, unknown direction, which means that Sumerian is compatible with many existing devices on the market. Sumerian is built using open web standards and supports Apple's ARKit and Android ARCore, so applications built into Sumerian can run on a variety of devices.
As part of Amazon's Web services, Sumerian priced according to the models already in use, rather than using subscriptions, and it can also connect to other Amazon Web services.
Rob Marvin demonstrates Sumerian's applications, 3D digital libraries, automation scenarios, and the process of creating AI on the PC side, where users can experience communication.
Marco ArgenTI, vice president of AR/VR, is also a representative of AWS's mobile, serverless computing and IoT divisions. He talked about the factors that influenced Amazon's decision to enter AR and VR development, and this is with powerful smartphone virtual reality. In addition to the emergence of the /AR market, the untapped potential of the b2b virtual reality market cannot be ignored. These signals are powerful enough that we can really get into the process of designing Sumerian. In the classic Amazon way, we started working backwards from customer use cases and then ultimately funding the development team to build the product.
ArgenTI said: "In the typical Amazon model, we started working on the customer's use case and finally funded the development team to build the product."
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