Summary: A new report shows that consumers are increasingly looking forward to retail AR features
AR has become hot in the past few months. With the release of Pokemon Go, people's interest in AR began to rise. With the release of Apple's ARKit, this trend is becoming more and more obvious. Now, the British media has released a report on how brands can adapt to AR development.
Some retailers and brands have begun to use AR features to help customers better understand their products. Companies like IKEA have used AR to help customers show where their products are placed at home. The report pointed out that this trend will continue.
According to the report, 33% of consumers believe that AR will help them narrow down their choices when shopping. Consumers surveyed want to be able to point the phone at an object and view relevant product information, and 75% of those who have tried AR will view it on their mobile phones.
Media director Jeremy Pounder explained: “So far, AR has been used to a large extent to provide people with instant entertainment. Snap's dancing hotdog and Pokémon Go are examples. Our research shows that AR will be disposable. Entertainment evolves to provide everyday and practical information in the consumer's use. This can help people imagine how the product looks in their home, find the store's products by looking up the app, or get more after-sales service through the use of the guide.
Marketing Director Max Dawes added: “In the past 7 years, we have been paying attention to AR, so this time we have to seize the opportunity to work with Mindshare UK to create our lives and future.†With the development and maturity of AR There is a very clear thing, that is, software is needed to implement new ideas. For brands and content developers, the opportunity to create truly valuable experiences and provide practical solutions for consumers is critical.
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