From December 21st to 22nd, 2017, the 2017 High-tech LED Annual Meeting and Golden Globe Awards Ceremony hosted by Gaogong LED was held in Shenzhen Baoan Dunxi Road with the theme of “Deepening the smoke and softening the strength and deep integration and tapping new opportunities†The big hotel opened.
As the annual year-end event of the LED industry chain, the 2017 High-Tech LED Annual Meeting will once again bring together the LED LED industry leaders, and the on-site 400+ industry elites will fully look forward to the LED industry landscape, market, capital, technology trends and trends, deep integration and Excavate new opportunities and strategies under the current industrial situation, and jointly solve the "decisive victory" of industry and enterprises.
Mulin Linsen Executive General Manager Lin Jiliang
On the afternoon of December 21, at the opening ceremony of "Industry Opportunities and Corporate Strategies Focusing on the Chinese Market", which was named by Jingyuan Optoelectronics, Ms. Lin, the executive general manager of Mulinsen, published the theme of "Different forest logic from scale cost to brand value". Speech. Lin Jiliang said that Mulinsen has made some adjustments in the layout strategy in recent years. From the original focus on manufacturing, to the beginning of the brand, I have achieved some results through my own development and mergers and acquisitions. Today I am around Mu Linsen. Some new strategies are shared with you.
Up to now, Mulinsen has become the largest LED packaging company in China, ranking higher in the world. After the merger, Mulinsen will become the world's top three lighting companies, with 26,000 employees.
In the first half of this year, Mulinsen successfully cooperated with Round Vans and became the only company with layout in the middle and lower reaches. With the integration, Mu Linsen can strengthen the strength of the mid-stream package. At the same time, it is also possible to create a more powerful marketing scale by covering the global sales channels throughout the mid-stream and downstream economies of scale. It is also possible to build a global brand family based on the leading brand of Landvance. You can build new sales in emerging markets with new products on the product line.
At present, Mulinsen's fast-growing troika is mainly: components and semiconductor materials, world-class foundry services, and global brand business.
In terms of components and semiconductor materials, Mulinsen is deployed throughout the industry chain. In the upstream, the acquisition and development of crystals for layout, the development of crystal has a proprietary high-end patent, can be oriented to international companies. In addition, Mulinsen invested in Aoyang Shunchang; in the middle reaches, Mulinsen ranked sixth in the world in 2016, and is also the fastest growing company among the top ten in the world. This year, he will have the opportunity to enter the top five in the world and even the fourth.
In terms of foundry, Mulinsen has carried out a joint venture this year as an OEM OEM business in the United States, creating a unique integrated flagship store enterprise in the whole industry. As we all know, next year, Europe and the United States will eliminate tungsten halogen lamps, filament lamps will enter the development and expansion period, so Mulinsen mainly focuses on the manufacture of filament lamps, and acquires strong customer resources through acquisition. Lin Jiliang revealed that Mulinsen should have more expansion next year.
In terms of brand, Mulinsen was founded in 1997. It is a packaged device company. After 20 years of development, it has gradually entered the field of lighting products manufacturing, and is committed to building a global brand. Today, Mulinsen hopes to create a pattern of integrated lighting companies that translate into a complete lighting system.
2017 is coming to an end. Mulinsen is expected to grow by more than 40% this year. It is expected that there will be no less than 30% growth next year. In addition, next year, Mulinsen will have a lot of room for expansion in the middle and lower reaches. Lin Jiliang finally explained that Mulinsen's rapid growth in performance is inseparable from two areas, namely lighting and display. Since the wafers have been releasing new capacity in the past few months, the small pitch will gradually develop to a smaller pitch, so that the entire chip capacity can be released after being released.
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