Previously, the "Spring Dance Grand Xi'an" Xi'an City Wall Thousands of Drones Light and Shadow Festival will be held in the South Gate Cultural Etiquette Square in front of the Yongning Gate of Xi'an City Wall. 1374 drones took off from the south gate city and east-west extension area and gathered into the air show of the South Gate. The contents will reflect the words of Xi'an, China, running, Xi'an, New Era, 40th Anniversary, and the tower and the Big Wild Goose Pagoda. Silk road camel, 5.1, 1374, I XI'AN and other patterns and figures. Source: Finding maker culture of China: Tang Yahua
On May 1st, 1374 drones were airborne in the south gate of Xi'an City Wall, and the Xi'an City Wall, Silk Road, 40th Anniversary and other patterns were set up, creating the "Minister World Record for the Largest Number of UAVs." However, the video taken by some netizens from the scene showed that there was an accident on the show floor that day, and the left half of the pattern became "garbled."
The left half of the scene pattern became "garbled".
A “Notice on the Announcement of the UAV Performance Project of the Spring Dance Grand Xi'an City Wall and the UAV Light and Shadow Festival†from the procurement bidding network shows that the supplier of this transaction is Guangdong Yihang Bailu Media Technology Co., Ltd. (abbreviation: 100 million Hang Egret), the transaction amount of the performance project is 10.5 million yuan. Tens of millions of "appearance fees" have also caused many netizens to swear.
Behind the unprecedented large-scale UAV formation performance and high performance fees, it is the transformational exploration of consumer-grade UAVs. In the field of a large drone in Dajiang, the development of drones has been limited due to the constraints of scene adaptability, after-sales support, and endurance time. Various companies have explored in the fire, monitoring, plant protection, power and other industrial fields, but profitability has always been a problem.
This time, the performance of the mistakes and the high "exhibition fee" pushed the performance of the drone formation from behind the scenes to the stage. This is not the first drone performance in the performance, but it must be the most famous one. . Many people marveled at the high cost of the show, and the performance of the formation also seemed to be a weapon for some drone companies to consume inventory and find new profit points.
Performance quotes a drone 10,000
Is the cost of 10.5 million a performance or a regular performance? The staff of the Xi'an City Wall Management Committee confirmed to the media that this amount includes the cost of the performance on May 1st, as well as the rehearsal on April 29 and the application for the Guinness Book of Records.
Looking for China Maker (ID: xjbmaker) to call Yihang Air Heron customer service, the drone formation performance is 10,000 yuan for a drone, more than 200 can be used for 20% off. However, the number of specific needs is set according to the elements of the performance and the budget of Party A. The specific process includes the content of the performance provided by Party A, and the design plan of Yihang Egret. The numbers, letters and simple patterns can be basically realized. The patterns that are too complicated are not very good. The follow-up depends on the venue, and Party A needs to report the airspace. Application.
The team that provided the drone formation flight show was not only the Egret Egret family, but also the Chinese maker (ID: xjbmaker) at another performance provider, also known as a drone manufacturer, the price of 500 drone formations. With the difficulty of styling and pattern, the offer is between 2 million and 3 million. According to industry insiders, the larger the formation, the more difficult and costly the performance will be.
Perfect performance during rehearsal
How many technical difficulties are there in the formation of thousands of drones in the air?
Liu Fei (pseudonym), a professional in the field of drone technology, introduced that the formation performance is a new application direction developed under the condition that the control technology of drones is becoming more and more mature. It needs to involve flight control system, flight platform hardware and ground station. Part of the technical support.
"To achieve formation flight, RF communication technology is required to enable each independently flying drone to achieve coordinated flight operations. This unsatisfactory effect may be due to problems in this link. The cause may be an on-site solenoid valve environment. Factors do not rule out the process operation factors." Liu Fei analyzed.
The founder of a drone company that does not want to be named analyzes that the UAV formation needs to solve multiple problems such as timing and synchronization, navigation and positioning, data, communication and anti-interference, path coordination, etc. Accurate positioning also requires precise synchronization time. The formation also needs to plan a reasonable route and deal with mutual interference. If it is a special aeronautical flight performance, it has high control requirements. If it is only static or quasi-static LED light show control difficulty relatively low.
In the view of Xingyi Capital Operations Director, the main technical difficulties of UAV formation performance are multi-machine guidance and coordination, formation design, aerodynamic coupling, dynamic adjustment of formation, track planning, information exchange and formation flight control. Problems such as strategy are critical, and costs increase dramatically as the number of units increases.
Thousands of drones unveiled in Xi'an City Wall Vision China
The formation performance with more than expected revenue "has done dozens of games last year, and this year's income will exceed 100 million"
Undertook the official website of Yihang Egret in Xi'an drone show. The company focuses on one-button operation of multiple unmanned aircraft formations to present and transform information in designated airspace, and integrate technology with media and advertising in the form of air media. Innovative and complementary to traditional media, using technological elements such as drones, VR, AR, naked eye 3D, laser projection and holography.
It has been reported that since last year, Yihang Egret's parent company, Yihang Intelligent, has spent a long time making various business changes, from to C to include formation formations, industry applications and cooperation with the government.
In an interview, Yihua Intelligent founder and CEO Hu Huazhi said that in the first quarter of this year, Yihang has received a large number of orders, including from 184 (the manned aircraft developed by it), government cooperation, industry applications and a large number. Orders for formation performances.
Since 2017, Yihang Egret has undertaken a number of large-scale drone formations, including the premiere of the movie, the 20th anniversary of the return of Hong Kong, and the festival of lights. The above-mentioned industry insider Liu Fei also said that Yihang was performing in formation. The field has a certain status and there have been no problems before.
Thousands of drones unveiled in Xi'an City Wall Vision China
Obviously, the formation flight show has become one of the smart signs of Yihang. Its CEO Hu Huazhi said in an interview in April that the development of the flight formation has completely exceeded the company's expectations. It was originally intended to take the drone performance to give everyone a feeling of joy in the airscape, and at the same time do some capital recovery, no I think of and even reversed the decline of Yihang's consumer-grade drones. "We did dozens of games last year, and the income of this year's performance will even exceed 100 million, which we did not expect."
Earlier reports said that starting from May 1 this year, the drone formation will be in normal performance in Xi'an.
For the expansion of the drone formation performance, the founder of the Yiwate drone, Zhao Guocheng, feels that this is a "smart choice" to adapt to the development of the drone industry. Because in his opinion, this road needs new points to stimulate the market. The drones originally only know the aerial photography. Now most people know that they can also make formations. This kind of transformation or new profit point is also a development for the industry. Contributions.
Consumer drone "destocking"
The introduction of Yihang Intelligent, a parent company of Yihang Egret, was launched in April 2014 by an intelligent drone company founded by aircraft enthusiasts from China and the US Silicon Valley. At the beginning of its establishment, Yihang Intelligent launched the intelligent drone GHOSTDRONE 2.0, which is characterized by its ability to directly use the mobile APP. However, due to domestic control and restrictions on consumer-grade UAVs, coupled with strong competitors, these consumer-grade aerial drones do not occupy much market share.
Since then, Yihang Intelligent has attracted attention at home and abroad with the low-air and short-distance automatic driving of the manned aircraft "Yihang 184". However, the feasibility and security of this product operation have made the Yihang 184 questionable.
Billion 184
At the same time of rapid development, the media about the negative news of Yihang Airlines. At the end of 2016, Yihang Intelligent was exposed to large-scale layoffs. Around October 2017, a picture of a billion-dollar debt collection network appeared on the banner: the banner in front of its office building said “Guangzhou Yihang’s loan was not repaid for 19 months.†In March 2018, according to Lei Feng.com, the US branch of Yihang Airlines filed for bankruptcy in California on December 29, 2017, due to the fact that “consumer drones basically cannot be sold due to product quality problems. The company owed $1.5 million to the US landlord (office) and was accused."
In this regard, the company issued a statement titled "The solemn statement of "Lei Feng Network" for the misrepresentation of Yihang Airlines", saying that due to the adjustment of its normal company's business needs, "the sales and service functions for the US market will be recovered." The domestic headquarters was managed in a unified manner, so Yihang decided to close the US branch.
First Financial News said in a report on April 18 that Hu Huazhi admits that in the current competitive environment, consumer-grade UAVs are indeed difficult to make a good profit. He told reporters, "We had thousands of stocks before, but we used this part of the inventory to engage in the formation business, which generated considerable profits."
In an interview with another website at the end of April, he said that to some extent, the formation flight reversed the unprofitable trend of the Yihang consumer-class drone. "We originally had a few thousand inventories. These stocks took up a lot of our money. In 2015 and 2016, we are equivalent to turning a lot of money into goods, and it is a loss in financial recognition. The formation performance is us. A good way to go to stock."
“We have achieved break-even,†Hu Huazhi said in the above-mentioned first financial report that Yihang has completed the C round of financing, but has not announced the details of the financing. Earlier, in December 2014, Yihang Airlines completed the $10 million Series A financing led by GGV Jiyuan Capital. In August 2015, it completed the $42 million Series B financing led by Gimpo Investment. Since then, no new financing news has been released.
After a cold winter, this "history" drone manufacturer, whether it can rely on the flight formation performance and its declared drone logistics turn around is not yet known, but it is foreseeable that in future celebrations There are more and more drone formations. Compared with other types of performances, it comes with high-tech genes, but it is affected by factors such as venue, weather, airspace applications and so on.
In the view of Zhang Wei, the director of Xingyi Capital Operation, the UAV industry has developed to this day, and the conventional application scenarios have been basically divided up by the head enterprises. The scale and demand of the long tail scene are not urgent enough to support the long-term development of other companies. One of the development paths, the short-term view of the drone formation is a good choice, but how to develop into a long-term business, how to create sustainable value, this is a problem for the transitioners to consider.
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