According to reports, the domestic panel is being supported by the government and the new production capacity will not be disconnected. This will probably lead to oversupply and panel prices may face a correction period of up to two years. The supply of panels will increase significantly and prices will gradually decline.
Rui Xuan Chairman Wu Chunfa said that the global LCD TV market is expected to grow slightly in 2018, with the most significant growth in the mainland market. However, due to the impact of new capacity from the mainland's panel makers, panel prices are likely to face corrections for up to two years.
Wu Chunfa pointed out that the mainland's 8.5, 8.6, and 10.5 generations of new panel production capacity were successively mass-produced, panel supply was greatly increased, and prices naturally dropped. However, it seems that the current year's decline will not be the same as that in the second half of last year.
Wu Chunfa said that the decline in panel prices will affect TV prices. The good news for this year's TV market is the enlargement of television size. The most obvious is that the main TV shipments in the past were under 50 baht in size; now they are more than 50 baht, of which the panel price of 55 baht is most supportive. Because the mainland encourages local brands to use domestically-made panels because of policies, the competition of mainland TV OEMs is fierce.
Speaking of Rui Xuan's operation, Wu Chunfa said that Rui Xuan's operations continued to heat up in the fourth quarter of last year, and 700,000 units were viewed in single-season TV shipments, which is expected to pay a 23% quarterly increase. This year's TV shipments will continue to be heavy and with new product assists should be a good year.
Rui Xuan shipped 460,000 TVs in the first quarter of last year, 570,000 units in the second quarter, and 570,000 units in the third quarter. In the fourth quarter, it saw 700,000 units, and TV shipments totaled 2.3 million units in the fourth quarter. The annual shipment of 3.2 million units decreased by 28%. Estimated shipments this year are expected to exceed 3 million units, driving performance growth better than last year.
Rui Xuan invested in the North American television brand Vizio, has fully paid out ordinary shares, still 8.8% of preferred shares, and has preferential distribution of dividend rights, but has no voting rights. Rui Xuan originally planned to sell 8.8% of its shares to Levision in mainland China, after which it was canceled due to a financial crisis.
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