I believe that many people will think that the emergence of virtual reality technology will affect the day-to-day operations of physical retail stores, but there are also retailers embracing this new technology. Messi Department Store is one of them. According to the latest report, Macy’s hopes to stimulate sales of its stores through the use of virtual reality technology. Macy’s plans to use virtual reality technology to sell furniture at 50 retail stores throughout the United States.
Macy department store
Macy's CEO Jeff Gennette revealed at the ShopTalk Retail Conference in Las Vegas that 50 Macy's will be introducing VR sales tools before this summer. Not only that, Gennette also revealed that the company plans to introduce the technology to shops as much as possible, it seems that Macy's introduced VR technology is not a child's play.
Gennette pointed out that VR Technology will help Macy’s store sell more furniture, which can “sell more furniture with less or even less area.†Now, the retailer has developed a virtual reality tool. , Consumers can use this technology to add furniture to a room on a flat panel and adjust the position of the furniture to achieve the desired effect.
(Via:ubergizmo.com)
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