Where is the road ahead? Three Problems in the Development of Smart TVs

The development of smart TVs has been one of the best in the world. Today, the limelight has overshadowed traditional television. It is estimated that the market for smart TVs will reach 69% in 2014. And the momentum of advancement has not diminished because the needs of high-tech products are increasingly being unearthed while the people's living standards are improving. The emergence of smart TVs also meets the concept of smart homes, and it can be said that it has a good development prospects. However, in such a good situation, there are still three major concerns about the future development of smart TVs.

Video Resources

The issue of film and television resources is undoubtedly a major pain in the development of smart TV. Why is it so? I believe that everyone has been aware of the frequent occurrence of various strict orders by the SARFT. Some of the originally rich sources of smart television and video resources have only cleared the resources that the licensees can provide. What is rampant is that the film and television resources owned by licensees are too barren. If there is no fresh "water source" to inject, I believe smart TVs will wither and fade due to less "irrigation".


Many friends may say that there aren’t many APPs for third-party aggregation videos available? It is true that nowadays, aggregated video APP is quite popular. At this time, it can still meet the needs of many users for watching video resources. However, please remember that these aggregate video APPs do not seem to be legal. Its existence is more or less speculative. Before that, there was a case of Sohu video suing the music of Paolo and receiving a compensation of 14,000 yuan. Although guava is a mobile phone application, there are no significant differences between the current TV aggregation video applications and their modes. All of them are non-purchasing copyrights to privately capture video resources of video websites. The television convergence video application has such a prosperous state that the video website has not made up its mind whether to pursue the issue. Because after all, the current video site TV video application is banned, and the convergence of video APP can also be a great guide for the video site. If one day a video site starts to pursue copyright, it is believed that the converged video app will no longer be as easy as it is today.

The content of radio and television request broadcast control platform must come from the seven major licensees, but the licensee's video resources are limited, it is difficult to meet the daily needs of users. However, the undercurrent of the film and television resources market is surging. Before Youku Potato entered into the stock market in Guangdong, Iqiyi entered into the Galaxy Network, and the video sites are pursuing licenses. As smart TVs or businesses dedicated to smart living rooms, they are not standing by. After Alibaba has stake in China TV, it will re-align Youku potatoes. And Xiaomi also has various moves in the near future. First, 80 million shares will be invested in Youku potatoes, and then another 1.8 billion will be invested in Iqiyi. The relationship is complicated, and many video sites or smart TV manufacturers have direct or indirect links with licensees. In the future, as long as the video website will control the video resources to the licensee, it is believed that the ban on bans in the future of broadcast and television will be greatly reduced. However, there are still difficulties in concrete implementation. Therefore, the content of the future television resources of smart TVs is still a problem that needs to be solved.

TV games

At the same time as SARFT's video resources for smart TVs, TV games have been put on the table by broadcast TV makers. However, judging from the current situation, video games are tantamount to a joke. Why do you have this? Because the current video game is in the budding stage. There is no good development environment, and how the future of video games will develop will also be worth thinking about.


Why do TV games are being promoted? Undoubtedly, because of the ban on TV and film resources, TV broadcasting made the TV game go to the stage. After all, if the video resources are limited, only by proposing a new concept can we maintain the good development of the smart TV and eliminate the reduction of the video resources. influences. However, the current video game is still in its infancy, and many developers have come to rely on the Android system as smart TVs and smartphones. Therefore, smart phone games have been transplanted onto smart TVs, but many mobile games are Presented in a state of disobedience. After all, although the same Android device, but the operating mode and experience environment are different. Therefore, the required points for the game are also different. The mobile game cares more about the fast entertainment at any time and place, and the smart TV has the advantage of a large screen because it is in the living room. Therefore, it is cool, the playability, and the degree of difficulty are higher than that of the mobile game. A certain degree of improvement in order to meet the needs of living room games.

Of course, in addition to mobile game transplantation, simulator migration is currently a major category of video games, and the effect of games is often even more ugly. It seems to have returned to the era of red-and-white machines in the 1980s. Although there are currently several more outstanding video games, overall, video games are far from being able to allow users to purchase smart TVs for them. If you want to develop high-playability video games, the hardware level of smart TVs is also a constraint. At present, the mainstream smart TV hardware level is also difficult to meet the long-term smooth running of large-scale games.

Therefore, video games are currently in various contradictions. There is no good development team for game development. At the same time, the hardware level of smart TVs is not up to the standard to carry an excellent video game. Without game requirements, there is no need to upgrade the hardware level. Without the corresponding hardware level, there is no platform to support the game development. The future of video games seems to be falling into an endless loop.

operating system

The operating system of the smart phone is currently the competition between the Android system and the IOS system, but there have been various competing fronts in the smart TV operating system. The Aliyun OS system is inconspicuous in terms of smart phones, and the smart TV is Mixed wind and water, while the Android system and WEB OS system is also widely used. As for the IOS system, it is still dedicated to Apple TV boxes, but it has not caused any major storms in the country. After all, dissatisfaction with water and soil has seriously affected its development in the mainland. Another TVOS TV broadcaster, because it is "pro-son," will inevitably occupy an extremely advantageous position in the future.


At present, the main market of Alibaba Cloud OS system is still in the box of TVs and there are box partners such as Haier and Skyworth in terms of smart TVs. The Android system is currently relatively advantageous, with Xiaomi TV and LeTV Super TV and some mainstream ones. Smart TV brands also use the Android operating system. The WEB OS system is used by LG smart TVs, and in 2015, LG smart TVs will also work on WEB OS systems. As for the TVOS system, the current application is the set-top box of the Broadcasting and Television Department. However, because of its "pro-glandfulness," it cannot be underestimated on the smart TV side. After all, if the broadcasting system issues a ban on the system in the future, TVOS will have a smart television system. Nor is it not the power of development. After all, radio and television have had a history of operating interfaces.

The current operating system of smart TVs can be said to be fiercely competitive. Which operating system can defeat other operating systems and dominate the smart TV market in one fell swoop, or which smart TV system degenerates and presents the situation of tribalism or duo dominance? Things worth looking forward to.

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