At the beginning of 2017, due to the tight supply and demand of the upstream panel, the TV industry experienced a storm of price increases first. It caused a lot of damage to manufacturers and consumers. It did not heal until the third quarter. The depressed market environment made TV manufacturers The days are not so good. Even so, the television industry has not stopped its advancement, OLED display technology has become more mature, the power of Quantum TV has increased, the camp of laser TV has grown, and 8K TV has officially landed. There is a fierce battle between them. 
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Who can replace the LCD? This is an unknown
Advances in display technology have brought LCD TVs into an all-encompassing position. OLEDs, quantum dots, and laser displays have all threatened to replace LCDs. Whoever wins the next-generation display technology can't really say.
1, OLED popularity ferocious
LG continues to update the main OLED product line this year. The split-designed SIGNATURE W7 wallpaper TV still maintains the slimmer fuselage record of 2.57mm. Since the mainframe is separated from the screen, it is truly like a mural hanging on the wall. The cognition.
Sony returns to OLED TV embrace
The most exciting thing is that Sony introduced OLED TV new A1 series at the CES show earlier this year. Sony's return to OLED TV is further energizing the OLED camp. A1 not only has Sony's years of high-quality display technology accumulated, its unique design and “AcousticSurface†screen sound field technology enable people to have a deeper understanding of the characteristics of OLED. The upcoming 2018CES, Sony will continue to introduce new OLED TVs.
The display panel is the most important component of a TV. The proportion of the cost of the OLED panel occupying the OLED TV exceeds 60%. Therefore, the price of the OLED TV is largely influenced by the price of the OLED panel, and the manufacturing cost of the OLED panel is continuously declining. , OLED TV prices continue to decline is inevitable.
Skyworth million OLED TV 55S8
Skyworth, a firm supporter of domestic OLED display technology, has been leading the price reduction trend of OLED TVs. In March of this year, Skyworth announced that the 55-inch OLED TV 55S9-I will have a price reduction of 3,000 yuan, down from the previous 13,999 yuan to 10,999 yuan, a drop of more than 20%. Later, Skyworth released a million-dollar OLED TV 55S8, allowing OLED TVs to enter the million-dollar era. At the same time, Skyworth's OLED TV family is also growing. The Wallpaper series is mainly focused on high-end flagships, and the W9/W8 in split form is more in line with the features of OLED display technology.
2, quantum dot TV steady progress
Since Samsung launched the SUHD TV series in 2015, it has been making great efforts to develop quantum dot display technology. This year it has launched a QLED light quality sub-dot TV. It is the world’s first TV capable of restoring 100% color rendering volume while enabling The peak brightness of 1500-2000nit was achieved, and the color and brightness were improved compared to last year. However, from a technical point of view, Samsung's current QLED is not strictly a QLED, because the real QLED is equipped with pixel self-luminous capabilities.
XESS X6 Private Theater
TCL this year released the XQ X2/X3 color quantum dot TV, in addition to maintaining high color gamut, pure color, and many colors, they use ultra-thin borderless technology to achieve a slim design with a curved surface of 6.9mm and a flat surface of 7.9mm. Amazing is the 85-inch XESS X6 private theater released in Germany in September. The 600 hardware backlight partition +1200nit peak brightness reflects the true technical strength of TCL.
Hisense is most impressed by the release of the Umbrella Series ULED TV MU9600U in March this year, 560 backlight partitions to achieve accurate backlight control, and each zone has 4096 fine dimming, 2200nit peak brightness performance is not bad. In addition, the combination of ULED technology and the third-generation quantum dot technology has achieved a color gamut of 120% of the NTSC color gamut, which is a lot higher than last year's MU9600.
3, laser TV camp grows
The popularity of laser TVs is getting higher and higher this year. Internet brands such as millet and polar rice are also entering the field.
Hisense has been working hard in the field of laser television for many years. Last year it released the world’s first 4K laser TV. This year it also introduced a new product with two-color 4K laser projection. Compared with previous monochromatic laser light sources, it has better color performance. In addition, last month The L6 series laser television released by Hisense has been systematically upgraded in terms of quality, sound, configuration, and appearance.
9999 yuan home laser projection TV
Xiaomi Mi laser projection TV has brought laser television to within 10,000 yuan. Although it is an "entry-level" product in terms of performance indicators, its brightness and resolution are slightly insufficient, and it is not equipped with a curtain, but it can be used as a host. Yuan inside is not a small breakthrough. The standard screens of A1 and A1 Pro, which are produced by Mijia Laser Projection TV with front and rear feet, are in line with the expectations of users for laser televisions. In addition, Kazimi also released a two-color 4K laser TV T1, which is 79999 yuan. Positioning high-end market.
4, 8K TV officially landed
Sharp announces first consumer-grade 8K TV
After being acquired by Foxconn, Sharp's market action this year was a bit big, especially the release of the world's first consumer-grade 8K TV. Although we had seen 8K TVs on some of the exhibition booths before, Sharp 8K TVs are no longer a prototype. Instead, it is already on the market. After Sharp's early deployment of 8K, according to the latest information, the 10.5-generation TFT-LCD production line of BOE Hefei, which mainly supplies 8K panels, will be mass-produced in advance. There should be more 8K TVs next year.
Internet TV faces greater challenges
Different from the vigorous development of the Internet TV industry in the past few years, some Internet TV companies have entered a difficult period this year. The LeTV crisis has affected TV services, and TVs have been exposed to layoffs and arrears from suppliers. Some Internet brands this year The rhythm of new products has clearly slowed down, even falling into a crisis of survival.
Micro whale drunk thin A series adopts "three limit" ultra-thin design
The development pace of millet and micro-whales is similar this year. The 4th-generation millet TV and the micro-whale TV drunk thin A series all adopt the 4.9mm ultra-thin craftsmanship, in which the micro-whale's 65-inch drunk thin A-series new product also achieves “three The ultimate ultra-thin", the level of technology has significantly improved over last year. In addition, millet and microwhales have also launched high-price 4A and D series TVs this year, and they have become salespersons in the market environment.
From smart TVs to artificial smart TVs
This year, more and more televisions have begun to be labeled as "artificial intelligence." Although artificial intelligence televisions and previously mentioned smart TVs are only two words, they are completely different concepts. In simple terms, artificial intelligence televisions will analyze the user's habits, combined with deep learning algorithms, to achieve more accurate interaction and personalized content recommendations.
However, looking at most of the so-called artificial intelligence TVs now, only the voice function is the main selling point, and many voice functions have no practical significance. Moreover, voice recognition is not a fresh function for smart TVs. Of course, artificial intelligence TVs have only just emerged, and what kind of future artificial intelligence TVs are more worth looking forward to.
Millet TV mentioned in the 4A series of new product launches that an artificial intelligence computer vision team has been established to carry out research on face algorithms, image understanding, etc. The scene uses the movie “From Your World Passing†as an example to demonstrate some of the application scenarios. During the viewing process, you can ask questions such as who is this, where is it, and what mobile phone is.
Microwhale TV mentioned that in depth cooperation with Microsoft and Baidu in the field of artificial intelligence will be in depth in face recognition, voiceprint recognition, emotion recognition, voice response, image recognition, video detection, etc. Explore, perhaps next year will have specific cooperation results landing.
Disputes in display technology are the major forces driving the progress of the television industry. When LCD TVs enter the “coveted†year, display technologies such as OLED, quantum dots, and lasers are all trying to replace LCDs into mainstream, and the strength behind each is growing. The competitive situation will exist for a long time. In addition to technological disputes, artificial intelligence televisions have begun to emerge, hoping to achieve deeper development in the upcoming 2018.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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