According to the survey data, global smartphone shipments in the first quarter of 2017 were approximately 310 million units, a decrease of approximately 21.0% from the previous quarter and a decrease of approximately 4.5% year-on-year.
The reasons are mainly reflected in the following three aspects:
1. Although the developed economies in the world continue to recover, the banknotes and strikes in India still have an impact on terminal demand. While economies such as Russia and Brazil are continuing to recover, the signs remain to be seen. Factors such as the European elections, the DPRK nuclear issue, and Syria's regional political economy have hindered the overseas export of mainland brands in the first quarter, and the growth of smart phones has also been affected to varying degrees.
2. Due to the global geographical economic development and the unbalanced development of mobile Internet, the sales of smart phones are still mainly updated and the growth of new demand is slowing down. According to Sigmaintell data, the number of global smartphones in 2016 was approximately 2.45 billion units, and is expected to reach 2.53 billion units in 2017. The slowdown in new demand will also delay the terminal sales of smartphones.
3, due to the increase in material costs of the whole machine manufacturing and the impact of the exchange rate, combined with the high inventory of the whole machine at the end of last year, the company's profitability encountered pressure, making the whole machine enterprises in the first quarter of the marketing promotion and new product release are slightly conservative, The release of new machines of some key enterprises has been delayed to varying degrees, which also makes the growth momentum of the market slightly insufficient.
From the mainland China market, the shipments of smartphones in the first quarter of 2017 were about 120 million units, up only 4.3% year-on-year, lower than previously expected. The release of new machines and the reduction of marketing and promotion costs directly marketed the market's sales expectations.
Looking forward to the second quarter, although the global regional economic situation and the situation in the mainland have slightly improved, the signs of recovery are still not clear enough. According to estimates, global smartphone shipments will reach approximately 330 million units in the second quarter, which is basically the same as last year. With the release of the full-screen mobile phone in the second half of the year and the impact of the whole year's business pressure on the whole machine, it is expected that the market will see a significant improvement in the third quarter.
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