Q: AOC has a lot of moves in the game field this year. It not only proposes to create a one-stop game solution for players, but also aims to create a benign game ecosystem. Can you easily share with us the details of AOC's one-stop solution and game ecosystem? A: Creating a one-stop game solution to help the benign game ecosystem is a development goal of AOC this year and even in the coming years. This ecosystem encompasses full-screen video products such as professional e-sports monitors, game TVs, and mobile multimedia displays. At the same time, peripheral devices such as keyboards, mice, headphones, and chassis have been introduced. In other words, what we provide to players in the future is A whole set of game solutions, video products in this solution, peripheral support, can provide players with a one-stop gaming experience.
At the same time, in addition to providing players with integrated solutions, we will also open up the entire industry chain of professional games, game content, professional teams, fan clubs, top hardware, and other games, and through the "strong" in all aspects of the entire industry chain. The strong alliance approach will create a benign ecosystem in the process of providing games and social networking for consumers. At present, the professional e-sports brand AGON has achieved certain achievements in the game industry chain. In the future, we will also apply this model to games and televisions and other products.
Q: The game TV is a part of the AOC game ecosystem. Can you share with us the role played by the TV game? A: The game TV is a completely independent link in the AOC game ecosystem. With AGON, a professional e-sports brand, together with mobile multimedia displays, they form a full-screen videoconferencing device in the game ecosystem. The lack of one is untenable.
AOC has had more than 80 years of development in the field of videoconferencing. It started as TV. AOC TV entered the big screen market in the living room and home side from the desktop market, achieving a leap-forward development. We now introduce AOC games and TV. To meet the needs of full-scale use of different stages and different players. In the past, AOCs covered the enterprise and the commercial market more. After that, the experience of R&D and production of PCs in the field of e-sports went through to the TV market and started around the personal TV market.
In the game TV market, there are more than 100 million users of XBOX/PS4/Switch game consoles in the world, but the proportion of gamers in the Chinese market is less than 10%. As such, in the future, with the promotion of games, solutions The game market has great potential for growth, the support of relevant policies, and the need for consumers to upgrade. Game and television are very important in our game ecology.
From the brand point of view, this may be the world's first TV adapted to the host player. The products currently considered from the perspective of game players still have gaps in the market, and what we need to do is provide the players with the technology from the display of quality to performance technology. To humane adaptation and other comprehensive solutions.
Q: The AOC innovative launch of the game TV, does not mean that the future AOC will attach importance to the development of television business? A: First of all, I want to emphasize that TV has always been an integral part of the AOC product layout. Everyone should also know that AOC started the manufacture of television products at the very beginning of its establishment and has achieved a brilliant record in the United States. By 1967, Admiral Overseas Corporation (AOC) was established in Taiwan. With the largest OEM factory in the world, Admiral Overseas Corporation (AOC) quickly became one of the most important exporters of color TVs in the world. Until now, TV has always been the domain of AOC intensive videoconferencing. An important product line. This time we launched the game TV. On the one hand, we saw the huge potential of the game market. On the other hand, it was the insight into the demand of gamers for game TV.
Of course, in recent years, the performance of the display has been relatively better, and for eight consecutive years, it has achieved the results of China's display market share and double turnover. However, this does not mean that this product line of TV belongs to a subordinate position. The market share of our desktop monitors is already the first in the global market, and the number of TVs in the world is also the number one. Therefore, the focus of our future is It is the development and creation of its own brand, and the first starting point is to start from the individual game segmentation market, which is also the development strategy of our brand.
Q: At present, the AOC is the first home appliance manufacturer to use the game function as the selling point of TV. Can we share with us? What is the basis for the AOC? A: First, the AOC has been established until now. With a history of more than one year, during this period, AOC has always been dedicated and specialized in the field of videoconferencing and has a profound technical accumulation. Secondly, in recent years, AOC has always maintained a close relationship with the player community. A lot of people in AOC's R&D team are members of the player group. This allows us to have a deeper insight into player needs. Our launch of the game TV is the choice to gain insight into player needs.
Moreover, in the face of China’s game market, AOC’s goal is to cover 18- to 40-year-olds. Consumers of different ages have different emphasis, understanding and preference on the game. Therefore, AOC must satisfy consumers of different ages. The need for personalization is the primary consideration. Only by satisfying the needs of different groups of people, can the AOC brand's exclusive game concept be clearly passed to consumers through the whole ecological chain approach. Therefore, the game TV is one of the key layouts of the brand in the future.
Q: The product attributes of game TV are relatively special. How do we implement channel layout for this type of product? A: The target audience of game TV is the host player group, in which there are both the attributes of the TV product and the host. Determined that our channel layout will be different from the past. From the perspective of products and user groups, young people are now more focused on Internet social networking. Therefore, we will prioritize the layout of the Internet and provide them with a platform for social communication.
In addition, the focus of offline-oriented consumers is mainly on the video game market. This is the main channel of the game content. This part is a key and featured channel to achieve close cooperation between online and offline. The product has just been launched. We will cooperate with the game shops in key cities based on the rhythm of the product. For example, the coverage of SONY PS4 is also our preferred customer. Now we are also trying to open up the PC and video TV market, which is based on brand strategy. At present, we have already reached preliminary cooperation intentions with several well-known home appliance stores in the country. I believe that in the near future, we can see the AOC game TV in the video game shops.
Q: AOC game TV is mainly for host game users. What features have we optimized to provide a better experience for this group of people? A: The optimization of functions is mainly reflected in three aspects. First, we have adopted world-class low-latency input technology, which is also our most important and unique technology. It allows players to get rid of the trouble of being unable to respond in time due to delayed pictures and enjoy a smooth gaming experience. Secondly, A picture quality adjustment for the game, because different games have different requirements for picture quality, our chip technology will be optimized for different game scenarios, and bring the best, personalized display technology model. Can provide the player with a higher quality game screen; the third, for the game console for a lot of humane adaptation, for a key switch machine, input and output humanized shortcut function matching, signal switching, will be targeted Sexual optimization. Simplifies many everyday steps, making it easier for players to play games.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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