In recent years, the enthusiasm for embracing “intelligence†in all walks of life has never been higher. From the perspective of the home appliance industry, as early as 2014, manufacturers have begun to explore and seek a way to transform and upgrade to meet the needs of users in the new situation. Right now, whether it's a refrigerator, air conditioner, or TV, if you don't bring the "smart" label, it means falling behind and facing the risk of being eliminated by the market.
By definition, smart home appliances refers to home appliances that are formed by introducing microprocessors, sensor technologies, and network communication technologies into home appliances. They have automatic perception of residential space status, home appliance status, and home appliance service status, and can automatically control and receive. The residential user controls the instructions in the house or remotely. At the same time, as a component of the smart home, the smart home appliance can be connected with other home appliances, homes and facilities in the house to form a system to realize the smart home function.
The picture shows the smart refrigerator
Smart home appliances have become an industry trend
In the past, household appliances used by every household user were separated. Televisions, refrigerators, televisions and other devices were independent of each other, and there was no interaction between users and products, products and products. The birth of smart home appliances has brought about a big change in the connected experience of products.
Smart home appliances are widely favored in the market. In general, there are several reasons: First, the upgrading of consumer demand. Consumers have different expectations for the functions of home appliances in different periods. In today's rapid development of artificial intelligence, smart home appliances can create a better quality experience for consumers, and more in line with the needs of today's consumers.
Second, the core consumer groups are younger. Traditional household appliances have a single function and cannot meet the needs of young consumers to pay attention to experience and early adopters. The emergence of smart home appliances has realized multi-functional, intelligent control and multi-scene integration, enabling young consumers to achieve a more cool life.
Finally, China launched the "Made in China 2025" strategy and vigorously promoted "China's intellectual creation." Under this background, various home appliance companies competed around intelligentization, which made the supply chain change, and also pushed smart home appliances to the mainstream of the industry.
From an industry perspective, smart appliances will be a huge consumer market in the future. Although the relationship between smart home appliances and equipment, equipment and people is relatively isolated at this stage, in the long run, single product intelligence will surely move toward interconnection, between home appliances and home appliances, between home appliances and people, and different home appliance brands. Between, a complete interactive ecology will be formed. Although the road has a long twist, this beautiful vision will surely become a reality in the future.
First-line companies have entered the market to accelerate industry development
Driven by the structural reforms on the supply side, the technology upgrade trend in the home appliance industry has become very obvious, and first-tier companies have accelerated the deployment of smart products.
Now, Haier's smart water heater has evolved from mobile phone control to the latest EcoSpa. It can set the temperature through voice, record the bathing habits of family members, analyze user behavior, and help the user to save energy by integrating the national electricity price policy. The beautiful IH rice cooker has been able to distinguish more than 2,000 rice varieties in the world for the best cooking program.
Not long ago, Samsung Electronics' Family Hub3.0 refrigerator at CES built AKG high-quality speakers to create a more experience-oriented immersive home entertainment experience for consumers. It also added a diet plan function to integrate user preferences and Product shelf life and other information, provide the corresponding menu recommendations, to provide users with intelligent personalized service.
Based on smart home appliances, many companies have launched an integrated smart home solution that emphasizes the application experience. The Internet of Things is connected to build a smart living room around air, water, food, toiletries, safety, health, entertainment and other basic applications. , smart kitchen, smart bathroom and other application scenarios. It is understood that at present, TCL, Changhong, Skyworth, Xiaomi and other home appliance brands are emphasizing the interconnection of products, building a complete intelligent system and building a smart ecosystem.
In fact, there are many new products or technologies like this. What is certain is that the first-line home appliance brand's attempt on the intelligent road will carry the entire industry to quickly follow up and upgrade.
Voice opens smart life
Just like the mouse and keyboard in the PC era, in the era of artificial intelligence, voice technology is regarded as the mainstream human-computer interaction. This is because sound is the most natural way of human interaction. When people and machines can talk directly, they can feel the temperature of intelligence. Imagine going home, changing clothes and saying "too cold, adjust to 26 degrees", the air conditioner starts immediately and sets the corresponding temperature, compared to pressing the power button with the remote control and adjusting the temperature, or open Mobile APP to adjust the control, which one is more efficient and user-friendly?
Voice has been regarded as the entrance of smart home by most people. The most popular way is the smart speaker. Foreign countries have Google Home, Amazon Echo, Apple HomePod, domestic Tmall Elf, Jingdong å®å’š speaker, Baidu Raven and so on. An obvious trend is that the giants are actively deploying the smart home ecosystem to occupy the user's family and seize more voice.
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