(Original title: Internet Medical Second Half Track: Sham Shui- Area Competitive Artificial Intelligence?)
Reporter Zhu Ping reports from Beijing
Internet medical IPO surges.
On December 20th, Health 160, which is known as "the first share of Internet medical care," will restart the IPO. On December 14th, Chen Hongzhe, Chief Strategy Officer of Micromedicine, confirmed to the 21st Century Business Herald reporter that micromedicine is currently working on internal IPO restructuring.
Prior to this, Ping An Hao doctor, Chun Yu doctor, Mei You, Otsuka, Yue Mei, etc. have also exposed the listing plan, coupled with good doctor online, medical communication health, medical associations, respectively, at the beginning and end of the year to obtain large amounts of financing, these news The internet medical industry has made waves again and there are even opinions that internet medical care will usher in a harvest season.
However, according to Li Zhi, chairman of Gyeonggi Group, internet health care is still far from the harvest time. Purely dependent on the Internet model, it is still difficult to rely on the C-side to achieve profitability. "When a market calms down from fanaticism, gradually from retreat to pragmatism, this is actually a rhythm change. It can also be understood as the second half. Internet medical treatment is just like this. Now that the differentiation is serious, each of them has gradually started to be pragmatic. Look for profit, but also closed down a lot."
Jiang Yangzhi, a partner at D&L Capital, pointed out to the 21st Century Business Herald reporter that Internet health care, which previously used traffic as its core logic, could be called pan-medicine and has already rushed into the second half. If it can't formally enter the medical field to solve the actual medical problems, Its business model will face great challenges. Under this logic, the investment in the AI ​​field, including DHL, hopes that the AI ​​will contribute to Internet health care.
Tang Chao, the general manager of Alibaba Cloud’s Health Division, believes that the combination of artificial intelligence and the development of Internet healthcare is a matter of course. In fact, with the emergence of innovative technologies such as big data and artificial intelligence, Internet medical head companies that have completed data accumulation are also entering the smart medical track. Artificial intelligence has provided new centripetal force for the medical industry, and it has also brought new ground for collaboration to Internet health care, traditional medical institutions, medical peripheral industries and investors.
Ice Fire Two Heavens
According to public statistics, 1134 Internet medical companies in China were established after 2011, of which 533 start-up companies received a total investment of 3.321 billion US dollars, and the average financing of each company was approximately 6.23 million US dollars.
Lihongda Chairman Yang Hongqiao analyzed with the reporter of 21st Century Business Herald that after the release of Apple's mobile phone, smartphones accounted for more than half of the mobile phone market in 2011, which has become the critical point for industrial Internetization. The rapid rise of the mobile Internet has also brought new imagination to the medical industry.
A large number of funds and resources are also rapidly flowing. Chun Yu doctors, good doctors, good doctors online, micro doctors, etc. also quickly obtain huge amounts of financing. Many Internet medical companies that can tell stories are also sought after by capital, including many Listed company's presence.
For instance, Kangmei Health Cloud Services Co., Ltd., a subsidiary of Camry Pharmaceuticals, promotes the "Internet + Health" strategy, covering B2B, B2C, O2O, Internet medical services, and many other businesses; Furui shares on-line "Love Lives" APP, And proposed by its Beijing Furui Medical Cloud Health Management Co., Ltd. and medical association Zhonghui Medical Technology Co., Ltd., to jointly implement the "professional service in the field of liver disease, with anti-fibrosis as the core" strategy.
However, after the time node reached the beginning of 2016, Internet medical companies were reported to be out of the cold winter of the industry, and capital was no longer blindly favored. Due to the increasing difficulty of financing, many Internet medical companies have various “conditionsâ€, including Internet health companies such as Health 160, Chunyu doctors, good doctors online, medical network, and so on. Most of them experienced pain from rapid expansion to layoffs. Drugs to force, Baidu doctors and other Internet medical companies are directly exit.
Among them, Health 160 (previously known as Medicaid 160), which is the “first mobile health care productâ€, was officially listed on the New Third Board on December 15th, 2015. However, in the past two years, it was also a twister and who was exposed to severe layoffs, salary freezes, etc. .
Since its establishment in October 2014, it has taken A-round financing for only half a year to accumulate nearly 1 million registered users and nearly 400,000 trading users. However, in May 2016, the new round of funding for Pharmaceuticals failed, and it also ended its brief mobile medical career.
From the perspective of nature, the drug delivery is low-frequency demand. It is understood that the cost of obtaining drugs for the drug is higher, and the logistics cost of free “1 hour delivery†is high, and the price of drugs is maintained for a long time. At the same time, Medicare settlement has no advantage, and users are not actually willing to buy it. From the capital's point of view, the drug itself has no hematopoietic capacity and will naturally be abandoned by the market.
Baidu, a doctor with traffic advantages, only briefly wobbled around in the internet medical circle. Baidu announced that it will close the online medical consultation service platform “Doctor Baidu†from March 10th. All services will officially end before April 1. According to Baidu's official website, Baidu doctors have opened services in 343 cities in China, covering more than 13,000 hospitals, and the total number of service providers has exceeded 9 million.
"One of the biggest reasons for Baidu's failure is to blindly pursue KPIs. Registration is a low-frequency requirement, but Baidu doctors use KIP as a registered quantity. In order to achieve the index, they rely on high-cost means such as subsidies and buying traffic to achieve registered volume and neglect the user experience. In the blind pursuit of KPIs, it would be expensive to buy traffic,†said an Internet health veteran told the 21st Century Business Herald reporter.
According to 21st Century Business Herald reporters, another medical platform for doctors was closed because of blind pursuit of KPIs. Because it is optimistic about Internet health, the founder of the company found an angel investment at the end of 2014, but has been blindly burning money, follow-up financing is not in place, has now withdrawn from the Internet medical industry.
Profitability
In the winter of capital, the industry has also entered a relatively cool period. More investors and entrepreneurs are beginning to think that, in addition to the determination of an Internet medical company to solve the so-called “medical pain pointsâ€, can its user size and traffic support its own business model? Can it really penetrate into the medical industry?
According to industry insiders, at present, Internet medical care has entered the development of "deepwater areas." How to realize the Internetization of the medical industry is far more urgent than providing various "connecting doctors and patients" to solve the so-called pain points.
Jiang Yangzhi, a partner at D&L Capital, pointed out to the 21st Century Business Herald reporter that the current “pan-medical†entrance pattern has roughly taken shape, and the pace of changes in the Internet+ for the medical industry has begun to slow. After the Pan-Medical Company has accumulated flow in the first phase, if it can not really enter the medical field and solve the actual medical problems, its business model will also face great challenges.
Judging from the development history, most of the Internet medical companies are in the unlisted stage of development, and the areas they focus on are relatively extensive, and the degree of refinement is not high. It involves the pharmaceutical industry, referral, weight loss, appointment registration, medical testing and services, etc. All aspects of the medical field.
At the same time, policies also determine the direction of Internet health care. As a result, the retail drug retail pilot business was halted because of the unclear responsibilities of the third-party platform and the entity's pharmacy and the difficulty in effectively regulating the quality and safety of the sales of prescription drugs and drugs.
Not long ago, the “Draft for Soliciting Opinions†issued by the General Office of the State Health and Welfare Commission made the Internet medical treatment hot again. The “Draft for Soliciting Opinions†stipulates access to Internet treatment and treatment activities, rules for the practice of medical institutions, supervision of Internet treatment activities, and legal responsibilities. People in the industry believe that the development of Internet hospital business will be strictly regulated and the pace of expansion will be limited.
As the pattern changes, various sources of capital began to screen projects that have been invested in the past year, concentrating funds on meaningful flows and resources. Internet medical care is also undergoing in-depth adjustments. Types of enterprises such as light-inquiry clinics, consultations, and registrations are also deeply tied up in medical resources and have come out of different models.
For example, in recent years, micromedicine has been deeply tied up through Internet hospitals, medical building and medical resources, and the other direction is to set up its own medical service system (general) to send signals to the outside world on the depth of the distribution of smart medical services. .
In an exclusive interview with a 21st Century Business Herald reporter, Chen Hongzhe, Chief Strategy Officer of Micromedicine pointed out that at present micro-medical technology services and medical service platforms have revenues. The former includes the establishment of medical conjoined systems for hospitals, sales of smart health terminals to homes, etc. The latter includes online consultation, online consultation and cooperation with drug companies and insurance companies.
The doctor with good safety is backed by the Ping An Group and uses the resources of the existing medical and health service system to move toward the insurance + health management model. “Good doctors have good insurance resources and rely on selling insurance products and customizing insurance products to achieve profitability. This model is currently a combination of online traffic and traditional business models. But the model of peace doctors, other Internet medical companies Can't copy it.†Li Zhi pointed out to the 21st Century Business Herald reporter.
The main business of Lilac Park is centered on doctors, including the provision of scientific research and recruitment services for doctors. It also opens up services for medical enterprises. At present, prescription drugs cannot be used as commercial advertisements, but there is also a need for publicity. The original medical representative system has collapsed, but allowing doctors to understand the functions and usages of new drugs is just a necessity. Clove Garden can provide a platform for enterprises to use the Internet as a form of formalization. Academic exchanges and realizing through E-marketing.
The concentrated betting of capital on quality resources also drives up the amount of financing for individual companies.
For example, on March 29th, a good doctor online announced the acquisition of Tencent’s leading US$200 million financing, which is the largest financing in the Internet healthcare field since 2017; on December 6th and 7th, the doctor’s platform and the Internet medical examination service platform In order to announce the financing situation, the former obtained 400 million yuan of round C financing, and the latter completed nearly 200 million yuan of round B financing.
In addition, the micro-doctor has determined that the IPO is being planned and the good doctors have also been notified of the IPO. Prior to this, Chunyu, Meimei, Daxie, Yuemei, etc. also reported listing plans. On December 20th, health 160 CEO Luo Ningzheng once again announced that he would like to withdraw from the new three boards in the future and publish on the main board. In Jiang Yang’s opinion, it is a good thing for the industry to have such a fever. If the secondary market is bright, there will be more funds for the primary market.
However, Li Zhi pointed out that at present, many companies that are going to be listed do not rely on the profitability of the Internet medical sector. “If you are interested in profit, you have to wait until next year. Fun doctors have many businesses that are competitive, but they do not rely on the C-side to achieve profitability. The source of income is also insurance companies that help insurance companies provide insurance claims business income.â€
AI's salvation
The founders of a number of planned internet medical companies interviewed by reporters from the 21st Century Business Herald all stated that there was no revenue or even lost money in the start-up period. They needed to rely on financing to support themselves first, grow and expand, and even go public. However, the listing is not The ultimate goal.
Many companies are now working hard to achieve profitability, and with the tremendous changes in the Internet medical field and changes in technology, corporate layout has also changed. Chen Hongzhe cited micro-medicine to 21st Century Business Herald reporters as an example. Micro-medicine experienced the stage of establishing a medical resource network and connecting patient resources. Currently, it is vigorously developing the stage of intelligence and is also continuing to expand the construction of the first two resources. For this reason, smart medical doctors and Ali Health are all deploying smart medical care.
In March 2017, the micromedicine donated one hundred million yuan to Zhejiang University to establish the Artificial Intelligence Research Center of Rui Medicine. It is committed to building the first open medical artificial intelligence platform in China through the integrated mode of “production, study, and researchâ€.
In July 2017, Ali Health launched medical AI "doctor you." At present, it has reached cooperation with the First Affiliated Hospital of Zhejiang University School of Medicine, the Second Affiliated Hospital of Zhejiang University Medical College and Xinhua Hospital affiliated to Shanghai Jiao Tong University School of Medicine to promote smart medical treatment.
In August 2017, Ping An Hao doctor announced that it will increase the construction and investment in the medical field and gradually invest 3 billion yuan in special funds to build a medical AI industrial chain and service chain. According to a person in charge of a well-being doctor, recently Ping'an Medical Doctors and Yun Zhisheng have jointly established Shanghai Yi Medicine Intelligent Technology Co., Ltd., which is mainly responsible for home intelligence terminals. As for the rumors of Ping's good doctor's listing, the responsible person stated to the 21st Century Business Herald reporter that the company's future capital movement is still in the planning.
According to Jiang Zhiyang, it is currently from the “Internet+Medical†to the “Medical+Internet†stage. The medical industry uses the Internet. For example, remote medical consultation, remote reading, and remote surgery have only just begun. Data and structure of medical knowledge have been structured. The use of Internet tools to become more accurate, smarter, and more flexible is a feature of this stage. This stage should be the main mode of cooperation between clinical team + engineering product and other technical teams + Internet professionals.
“If a US firm FFRCT, Heartflow, has just absorbed 150 million U.S. dollars, and its products have entered the CMS (Content Management System), which is about 1,500 U.S. dollars per case, and the Internet SAAS (Software as a Service) model can be used continuously while accumulating The data, in turn, will be more accurate, and I think it is a typical example of a medical + mutual benefit network." Jiang Zhiyang cited the 21st Century Business Herald reporter as an example.
Liu Ye, the founder of the only medical doctor who was born as an investor, believes that it is not difficult for the Internet medical companies to come to the field of big data and AI, and it is reasonable to expect this step. Just on December 19, the doctor also reached a strategic cooperation with Alibaba Cloud to jointly explore the application of artificial intelligence in orthopaedics.
"After several years of development, many internet medical companies have completed the accumulation of basic data. Every day, a large amount of data is uploaded to the cloud platform, making structured deep learning possible and intelligent diagnosis possible. +AI, which also helps Internet companies realize profitability.†Liu Xie said to 21st Century Business Herald reporter.
It focuses on orthopaedics in medical subdivisions and provides orthopaedic surgeons with medical education resources such as professional courses and surgical videos, periodicals, handouts, and live webcasts, and sets up a professional medical interactive platform. At present, there are 120,000 medical-only registered orthopaedic surgeons, covering about 80% of the country's orthopaedic surgeons.
Through the big data of medical education, only medical practitioners have clearly grasped clinical practice data such as orthopaedic surgeons' clinical orientation, professional competence, peer evaluation, and academic influence, and provided powerful force for accurate patient-matching treatment and targeted hospital cooperation. Data support.
On the other hand, through the accumulation of big data and through the use of smart tool systems, medical doctors can use data as a basis to achieve accurate sales and retrospectives, taking the offline hospital as the core, and linking production, supply, and sales. The above-mentioned industry veterans believe that this kind of cooperation with the company is actually similar to the E-marketing of Cosmos Garden. Under the current stringent requirements of compliance, the platform provides precise services to doctors.
In fact, artificial intelligence provides more space for cooperation between Internet health care and traditional medical institutions. In the context of medical artificial intelligence applications, image data and cases are first reviewed by the machine and reviewed by experts. Efficiency will increase by more than 70%.
In the future, in the context of artificial intelligence technology, the imagination of the Internet medical enterprise is still huge.
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