Whether it is a traditional car network or a light car network, it is a huge sales platform, not only a product sales platform, but also a high-end service platform. In addition to vehicle maintenance and rescue services, users are increasingly demanding high-end services such as travel, social, vehicle performance upgrades, used car transactions, etc., and car networking can gradually become a professional, flexible, and distinctive service platform, providing services and Commercialization is the full use of the Internet of Vehicles resources. The business profit model is the key to ensuring the long-term development of the car network, which is worthy of in-depth research and practice by practitioners.
In the past two years, the Internet of Vehicles has become a hot topic. Many companies with Internet backgrounds have begun to enter the field of car networking. Even some traditional car manufacturers have integrated resources and entered this field relying on their own hardware resources. However, from the actual development of the Internet of Vehicles, it has entered a bottleneck period. Whether it is the Internet giants such as Baidu and Alibaba, or the traditional enterprises such as Gaode and Siwei, which started from navigation maps, they have invested huge amounts of money in the research and development and promotion of the Internet of Vehicles, and the car loading rate of vehicles that have been sold from now. In terms of usage, the profitability is very small, and most of the car networking teams are still in the stage of survival.
Car networking products have different emphasis
At present, vehicles with vehicle networking functions are gradually increasing in the market, but the functions are basically the same, such as remote opening and closing, starting vehicles, air conditioning control, vehicle theft, audio/text information push, emergency rescue, vehicle information viewing, and the like. This kind of car networking can be collectively referred to as the first generation or the traditional car network. The common feature is that the user's actual use frequency is low, mainly controlling some basic functions of the vehicle through the mobile APP, and the application is focused on navigation, weather viewing, online music or news. Broadcasting and other aspects. Due to the limitations of the technical level of the car and the cost of hardware, there is no disruptive breakthrough in human-computer interaction and traditional car operation of these applications, so in many cases, users are more willing to choose a smart phone to implement some basic online functions. Although there are many risks in driving a smartphone, the speed, portability and economy of the chip are unmatched by the traditional car network. In general, the traditional car network enables the vehicle to have the function of a network interface, and the vehicle's own local area network can communicate with the vehicle network information service platform (TSP) through the network operator.
In addition, some vehicles use a lower-cost car networking system, namely mobile phone interconnection. Different from the mobile phone mapping function, the mobile phone interconnection focuses on resource integration and secondary development of APPs that are strongly related to automobiles, such as mixed navigation, real-time traffic, network music, audio programs, online voice recognition and other common functions of users. By redesigning the interface of these APPs, the user can conveniently operate through the touch screen and steering wheel keying of the vehicle, which solves the problem that the screen of the smartphone is small and the operation of the driving process is difficult. Ford SDL, Baidu CarLife, 4D WeLink, Yilian, etc. are typical mobile phone interconnection applications. Such schemes can be collectively referred to as light vehicle networking solutions. They do not participate in vehicle control and have less interaction with the vehicle's own network, mainly using the mobile phone as a network interface.
The light car networking solution differs from the traditional car networking. Due to its low cost and light vehicle control, the light vehicle networking does not participate in the control of vehicle-related safety functions. Its software iterative speed is fast, suitable for all types and levels of cars, and the loading rate is gradually higher than that of the traditional car network.
Why is the Internet of Vehicles a tasteless
Why is the car network that I once optimistic about now become a chicken rib? The author believes that there are four main reasons.
1. Lack of uniform industry standards and conceptsTypical representatives of traditional car networking include GM OnStar, Toyota's G-Book, Ford's SYNC, Roewe's inkaNet, Geely's G-NetLink, and BYD's i-system. Regardless of how the OEMs promote the advantages of the Internet of Vehicles, users pay less attention to the Internet of Vehicles and lower renewal rates when they purchase a car. In the face of the initial investment, millions of dollars in research and development costs and high annual maintenance costs. The OEM has a hard time.
Although China has continuously introduced support policies in the development of the Internet of Vehicles industry, domestic car companies have relatively weak capabilities in software R&D and Internet resource integration. In addition, because the automakers have different views on the development of the vehicle network planning and standards, they are fighting each other, making the development of the car network from the end system to the pipe system difficult. Secondly, the emerging Internet car-making enterprises have not yet formed a scale effect, and the market holdings are low. At this stage, the promotion of the vehicle networking industrialization power is not satisfactory.
2. There are differences in industry conceptsMost of the Internet of Vehicles companies belong to the Internet or software development enterprises. They don’t know much about the supply chain management of the automotive industry. Even in the development process, OEMs and car network developers have taken the lead in looting development. This is the industry. Differences in philosophy. The automotive industry has a mature and rigorous management model for the supply chain, while Internet enterprise management is relatively loose, which creates a conflict in work philosophy. If the problem of conflicts in research and development mode cannot be solved, the development path of the Internet of Vehicles will be bumpy.
For example, for software bugs, the Internet industry often adopts software upgrades, frequently pushing upgrade information to users, and even actively forcing upgrades. However, the reliability requirements of components in the automotive industry are very demanding, especially for various electronic control units (modules), which are extremely demanding in terms of effectiveness and safety.
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