A lot of 80 and 90 may remember a commercial song ten years ago, from an Olympus advertisement that was very popular at the time. However, on May 7, Olympus (Shenzhen) Industrial Co., Ltd. officially announced the suspension of production and shutdown. It used to be the Olympus Asia-Pacific headquarters. At the peak, there were 15,000 employees. Now there are less than one-tenth of the remaining employees. The employers and employees are still negotiating specific compensation plans.
Shenzhen Olympus discontinued production instructions
What caused the shutdown of Shenzhen Olympus?It’s a bit of a surprise to start hearing this news, but there are already some signs, because Samsung, Casio and Nikon have had problems in this area. Of course, it is not that Olympus has withdrawn from the digital camera market. It is now shutting down this factory in Shenzhen, China. Some businesses will be transferred to Vietnam in the past, so it is unlikely that it will completely withdraw from the digital camera market, but in China. The end of the production of digital camera products, this should be no big doubt.
Such a situation has a lot to do with changes in the entire camera market. I visited this factory in Shenzhen in 2007. When the digital camera was still very flourishing, there were more than 10,000 workers there, including many productions around the world. But with the advent of smartphones, especially camera phones, the demand for entry-level cameras has fallen sharply, especially in the past two years. Not only Olympus, but also the largest manufacturers in the industry, like Canon, Nikon, and Sony are not good at this. For example, the Olympus factory was originally produced in China, mainly producing some entry-level products and low-end fuselage. Now the whole market is down, so it is understandable that the factory is shut down.
Olympus (Shenzhen) Industrial Co., Ltd.
In the early competition of digital cameras, Olympus has a small market share compared with Nikon and Canon. In the past few years, has Olympus had some problems?
To be divided into two parts, part of Olympus's product-oriented structure, such as the size of the photosensitive element, is smaller than the size of the popular domestic painting, only 1/4 size. In this respect, it is likely that consumers will feel the same. Price or close price, why don't I buy a bigger one? So this will affect the sales of Olympus products to a certain extent. On the other hand, in fact, Olympus products, including Panasonic, which is also in this camp, are selling well in Japan. According to statistics, the Olympus micro-single camera from 2016 to 2017 is the first place in Japan to sell. It is more than the Sony that is now in the limelight in our country, so this situation may be different at home and abroad. .
On the one hand, Chinese consumers are increasingly fond of full-frame products, and they are not particularly preferred for small frames. On the other hand, our consumption concept will feel the same price. Why don't I buy bigger or better? Therefore, Olympus may be relatively small and beautiful, or relatively small, the consumer acceptance of this route is not very high, consumers have no deeper understanding of this product, resulting in Olympia The sales situation in China is not very good.
It is definitely necessary to seek some transformation. Nikon is the 100th anniversary this year, and Olympus is also the 100th anniversary next year. These large enterprises are almost a hundred years old, and it is very important for them to change. The previous change may be a kind of self-renewal, a change, a little change and innovation according to the step-by-step, but now, after being chased by these manufacturers, it is forced to speed up the change.
At present, a relatively large trend, manufacturers will focus on those high-end full-frame lens, high-end integrated development, for popular or low-cost models is likely to let go. In the future, I think that like this kind of camera product, no matter which manufacturer, in fact, their products will become relatively small, and we will take some distance from the smartphones we use now. This is the way to survive. However, I think it is still very difficult for these manufacturers and these Japanese companies to enter the smartphone market that is now completely Red Sea, because they are either good ideas or technical reserves and accumulations. It is difficult to compare with the big factories in Europe and America, or our Chinese Android, some of the big factories in this camp. It is very difficult for them to catch up.
Closed Pod Electric Vape,New Vape E-Smoke,E-Cigarette Vape Pen,Ecigarette Vaporizer
KENNEDE ELECTRONICS MFG CO.,LTD. , https://www.axavape.com