2017 may be said to be the "cold period" of the color TV industry. On the one hand, due to the tight supply and demand of the upstream panel, the cost of TV production increases. On the other hand, as consumer demand is no longer so strong, the market environment is depressed, and TVs are forced to pass price cuts. To increase sales. According to the data, in the first half of 2017, the shipment volume of China's color TV market was 22.51 million units, a year-on-year decrease of 10.8% in 2016. In the second half of 2017, the color TV market also showed no signs of improvement.
In this severe market environment, TV manufacturers have to develop their own product structure and move toward large-screen, intelligent and differentiated consumer demand. Among these, several of the most representative companies have left a deep impression on us. Changhong TV's flagship CHiQ fashion brand launched Q5K TV with voice print recognition technology; TCL launched 85-inch x6 XESS private cinema TV; Samsung introduced the world's largest Quantum-dot TV Q9F; Konka's world premiere custom wallpaper TV; Sharp released a high-profile A variety of 60-inch TVs and 8K TVs and more. Large size, ultra-thin, curved surface, 8K and other words often shine behind the technological flow of OLEDs, quantum dots, and LCDs, and it has also become the current mainstream consumer of color TVs.
In addition to competing technologies such as OLEDs and Quantum Dots, laser TVs that break through the limitations of traditional TV frameworks have emerged at this time. Hisense has launched a ULED+ laser TV set; Kizemi has also launched a non-screen TV.
At the end of the year, in order to allow consumers to have a more comprehensive understanding of TV, next, Xiaobian made a list of the ten most representative products in China's color TV industry in 2017.
2017 Coolest Artificial Intelligence TV, Audible Audible
Masterpiece: Changhong CHiQ artificial intelligence TV Q5K
On October 12, 2017, Changhong officially released the world’s first CHiQ Q5K series equipped with artificial voice recognition for voiceprint recognition. It broke through the mobile phone and remote control and directly interacted with the user’s voice to achieve the entire artificial intelligence TV industry. Enter the 3.0 era.
Changhong CHiQ TV Q5K is the only TV with built-in far-field voice in the industry. Imagine: When you first enter the house, you do not have to use the remote control to enter the five meters distance from the TV. You don't need to waste time looking for the remote control or mobile phone. When you open your mouth and say “power onâ€, you can turn on the TV. What is the feeling?
In addition, Q5K has a unique voice function - voiceprint recognition. By recognizing different voiceprint features, it can locate the controller's identity and thus recommend the content suitable for the controller to watch. Not only that, when you voice control other content, even if you only say a part of the sentence, or part of the key words, it can understand what you have expressed and accurately present what you think of the TV content.
The Changhong CHiQ TV Q5K not only performed well in artificial intelligence interactions, but also performed exceptionally in other qualities.
In terms of sound quality, Dolby Vision certification and Dolby Vision sound technology, as well as multiple decoding, ensure that audiovisual experience is not lost. At the same time, the configuration of large-capacity audio makes the sound more beautiful and slim, and it has a very strong penetrating power.
As consumers increasingly pay attention to advanced aesthetics, Changhong CHiQ TV Q5K is also very intent in the design of the fuselage. Using advanced ELED backlight system, the choice of aircraft aluminum alloy material, light and strong, the body is only 7.9mm thin. The back of the piano paint pure metal back plate, for his slim form provides a good strength support, elegant atmosphere. The diamond cutting logo at the bottom of the screen is inspired by the classic “pocket watch†design and is also an ingenious boot key. At the same time, there is a clear annual ring pattern on the surface, full of style.
2017 the most luxurious cinema TV, Tyrant standard
Masterpiece: TCL X6 XESS Private Theater
At this year's IFA exhibition in Germany, TCL released three new X/C/P series products, including the super-flagship product that is based on artistic aesthetics, luxury technology and cinematic sound and picture technology - 85 inches X6 XESS private cinema.
The 85-inch X6 XESS private theater is the latest product of TCL's high-end sub-brand XESS, tailor-made for high-end professionals. X6 is equipped with the latest generation of primary color quantum dot display materials, featuring high color gamut, high color capacity, pure color, and long color. It also uses local dimming 600 partitioned Galaxy multi-zone backlight control technology, using 1,200 pure light sources. Accurately control the brightness and achieve a contrast of 12 million:1, ensuring outstanding image quality while completing the breakthrough of OD12 from the backlight. The thickness of the whole machine is only 24.8mm, and the multi-backlit sub-divisional TV in the industry usually has a thickness of 30-50mm.
The X6 is also equipped with TCL's exclusive Q-quality engine, which includes three key technologies: sophisticated color control, high-brightness fine control, and intelligent local control light technology. The X6 XESS private cinema is also equipped with Dolby Vision HDR technology. HDR innovations provide support for Dolby's most advanced cinemas around the world. With this technology, Dolby Vision can achieve higher brightness and contrast, as well as more comprehensive and richer colors, thus rewriting the home TV experience.
In terms of sound quality, the X6 XESS private cinema uses Dolby Panasonic, DTS:X sound technology and Harman Kardon 7.1.4 sound, which is the world's first top-notch TV with 12-channel sound. Intelligent listening scene can be used as a separate speaker, support online and USB play music, connect Bluetooth to play music, and also support sound return and night mode, to meet more personalized needs of users and family.
In terms of exterior design, X6 refers to the current trend of high-end furniture and luxury cars. It uses a glossy walnut high-grade finish and red-copper-colored metal to embellish the wood's natural texture and metallic luster. And the unique forged gold wood base or lightweight base makes the X6 more harmonious with the home environment, reflecting the artistic atmosphere of the X6.
One of the most impressive of these is the X6's Dolby Atmos Intelligent Aura design, which uses a light source to interact with viewers to deliver the classic, timeless taste of the product.
2017 the most temperament QD TV
Masterpiece: Samsung's 88-inch QD TV Q9F
On November 26th, the Q Quanduan Visual Carnival 2017 was held in Beijing by the China Electronic Commerce Association. At the carnival, Samsung demonstrated the Q9F, the largest size (88-inch) QD TV.
Samsung's 88-inch Q9F is the world’s largest Quantum-dot TV. In design, the Q9F uses a simple 360-metal design with a slim, lightweight frame that is virtually frameless, and supports No Gap wall-mounting technology. The diameter of the front connector is only 1.88mm allows TV to be "stealthed" whether it is wall mounted or placed.
In terms of hardware configuration, the Samsung Q9F uses an 88-inch 4K (3840*2160) resolution QD LCD panel, 120Hz refresh rate, 10 bit color depth, Q graphics processing engine, Motion Rate 240 (motion compensation), and support for HDR 10 standard. , And with a quad-core processor; also equipped with 60W 4.2-channel speakers, support for Dolby Digital Plus, DTS Premium Sound 5.1 standard, to give users a real sound experience.
At the same time, Q9F has added quantum dot coating to achieve 100% DCI-P3 color gamut color under any brightness; it is worth mentioning that this product is specially upgraded to HDR 2000 to ensure good effect under HDR picture. standard.
2017 the most futuristic technology TV
Masterpiece: Skyworth Wallpaper TV
On the afternoon of April 12, at the Beijing Marriott Hotel, Skyworth, the leading OLED TV brand in China, held a new product launch with the theme “Wow, paper!â€, and released a Wallpaper TV with a future TV format.
Wallpaper is not only a television, but also a technology, an art, a life, and an innovation in the entire history of television. Using OLED self-luminous, flexible features, the thickness of the screen is compressed again, as thin as paper; magnetic adsorption of the screen body, affixed to the wall like a mural; the fuselage breaks the traditional limit, and the T-con board, power supply, chip, audio Such complete separation, the first time to achieve the subversive adsorption of screen body type, unique ingenious design, so that wallpaper into a home of industrial art.
In addition to the new form of ultra-thin wall, Wallpaper is equipped with OLED 4 color 4K self-luminous screen, infinite dynamic contrast, so that the sky is clear and visible; equipped with original limited edition JBL flagship audio, not only can accurately convey the sound of the details, more Can bring you an immersive audio-visual experience.
The most visually revolutionary TV in 2017
Masterpiece: Sharp AQUOS LCD-70SX970A
On August 31, 2017, Sharp's popular AQUOS 8K TVs were launched simultaneously in Shanghai, China, Tokyo, Japan, and Berlin, Germany. SHARP defies the AQUOS 8K TV model LCD-70SX970A.
As the world’s first consumer-grade 8K TV, Sharp’s AQUOS TV screen has a resolution of 7680×4320, which is 4 times that of 4K TV and 16 times that of 2K TV, which exceeds the limit of human eye resolution. In addition to significantly improving the clarity of large-screen images and significantly increasing the range of color expression of the screen, the 8K TV will also give the audience new feelings in the fluency of the screen. 8K products can increase the frame rate up to 120 frames per second! In the analog-signal era, televisions were only 30 frames per second, and high-definition televisions were 60 frames per second. By increasing the frame rate and alleviating the trailing phenomenon, the picture is flowing in a row.
In terms of configuration, AQUOS uses 4 CPUs and 6 GPUs on the chip to perform operations and portrait image processing. The memory section provides 5GB of memory and 64GB of flash memory, which is the industry's highest standard and can fully adapt to the development of smart hardware in the next five years or even ten years. In the standard configuration, as a smart TV must have WIFI Bluetooth 4.1 features, HDMI2.0 and USB3.01 technology, these are the most top-level configuration on the product.
In appearance design, AQUOS 8K TV frame, underside decoration and base use aviation aluminum aluminum metal, using drawing, cutting, polishing process, brings the metal edge texture to the TV. The innovative column SoundBar is made of metal netting material. It is stamped and molded to polish the matte finish. The 45 degree deflection is like a sword ridge. For example, the multi-layered clip steel pattern forged out of layers reveals the high-end quality visually.
8K TV is not the end point, but is part of the 8K eco-industry. Sharp is building a complete 8K industrial chain, relying on Foxconn's strong capital chain to implement it, from the 8K source upstream to 8K content editing, storage and transmission. The final 8K content playback. In the vision of Foxconn and Sharp, 8K will comprehensively reform the lifestyle of human society in various fields.
2017 can best detonate the OLED market TV
Masterpiece: Sony BRAVIA A1
On March 27th, Sony held the Expo conference in Guangzhou and officially released its latest OLED TV A1 in China. This is one of the most high-end TV products launched by Sony so far.
Sony BRAVIA A1 is Sony's first large-screen OLED TV product. The first is on the screen texture. Sony TV has more than 8 million self-illuminated OLED pixels, showing a deep color, and the details of the shadows are better than before. The night scene becomes more immersive and moving. With 4K image processing chip to make the picture come to life.
Second, Sony used the "Acoustic Surface" technology for the first time on the BRAVIA A1 TV to achieve a true audiovisual effect. The principle is simply that the OLED panel is acted upon by a special drive device, allowing it to vibrate to produce a sound.
In addition, Sony A1 TV is also equipped with the X1 advanced version of the image processor, support HDR dynamic itemized remodeling technology, 14bit smooth gradient, dual image database three technologies, can optimize the video image frame by frame, and support HDR 10, HLG, Dolby Vision and other HDR image standards.
Finally, in the exterior design, A1 breaks the TV tradition and moves toward a completely different route. The exquisite design allows the base to no longer "exist" and is replaced by backboard support. The groundbreaking non-pedestal design makes the TV pleasing.
2017 The Most Dynamic TV
Masterpiece: Konka Inter Milan Custom TV LED55R90
On July 22nd, Konka teamed up with the 100-year-old Inter Milan Club to hold a press conference in Nanjing, Jiangsu Province to jointly launch the Inter Milan customized TV-LED55R90. The launch of Inter Milan's customized machines is another masterpiece of Konka's continued efforts to promote football marketing and brand rejuvenation.
For the LED55R90, since it is possible to cooperate with Inter Milan, it is natural that all aspects of hardware and software performance will not be disappointing. In order to accurately present the football players in the field of green fields, struggling to fight the screen, Konka customized for this Inter Milan The machine is equipped with a new generation of color enhancement technology and color adjustment technology screen panel, which is a solid color hard screen.
Since it is a sports television that cooperates with Inter Milan, the quality optimization technology for the game is naturally more. As early as in 2008, Konka put the “no smear†as the main selling point of sports HDTVs, and in the interm machine, Konka once again “does not slow down†to the end. The MEMC PRO technology upgraded from MEMC function is different from the traditional frame copying and pasting mode. MEMC PRO seeks to minimize the possible halo, stain and afterimage of the football's edge contour based on the actual physical motion trajectory. Multi-dimensional correction of the motion picture brings an immersive and sensational telepresence experience.
In addition to hardware, based on the long-term strategic partnership between Konka and Suning, Konka Inter Milan's customized machines will also be upgraded through back-office pushes to join the dedicated Inter Milan Custom Zone to facilitate the direct access of fans to the Inter Milan homepage. Browse more official information on the team and watch more Inter Milan and Serie A events.
In addition to OLEDs and Quantum-dot TVs, the sudden emergence of laser TVs in 2017 should not be underestimated. The advantages of laser-TV fusion projection technology and TV technology are the closest to the "flat-panel display" products so far. It has not only broken the limitations of the screen. With the potential to make "display everywhere", it also gives the user an unprecedented visual shock experience.
The most domineering TV makes TV a "TV wall"
Masterpiece: Hisense L6 Series Laser TV
On November 23rd, Hisense held a press conference in Beijing on the theme of “Change has never been more shockingâ€. It focused on releasing 80, 88 inch, 100-inch 4K laser television products and 120 home theaters.å‹, 150 å‹ S6 series 4K laser cinema. Thus, Hisense, which has upgraded its laser television product line three times in four years, has completed the product layout of laser television in the large-size market, which can provide users with more choices and lead the full integration of laser television into the 4K era.
The L6 series laser television has a front screen brightness of 350nit, which further improves the resistance to ambient light. The gamut coverage reaches 116% under the BT.709 standard, and the color gamut improvement greatly enhances the color purity of the laser television. The new generation of products incorporates HDR imaging technology, 120HZ MEMC motion picture compensation technology, etc. The screen level is stronger, the motion picture is smoother, and the user's on-the-spot viewing is enhanced to a new level.
Hisense Laser TV L6 is the first product to incorporate sound into the laser host, and has commissioned Harman Karton custom development for acoustical structural design and professional sound quality adjustment, achieving professional-grade sound expression on the basis of a high-level and fluid shocking picture. Its external wireless subwoofer reduces the volume of the previous generation by 60%, and can dip low frequencies to 40Hz, which saves space and creates sound and visual effects.
The L6 series is also equipped with the VIDAA smart TV system, which supports online entertainment, online movie and TV, home KTV, online fitness, home education, elderly universities, and TV shopping. In addition, rich video resources also bring immersive perception to users. More convenient experience.
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