Since 2016, the Internet car has begun to become a new force in the development of electric vehicles. Every car manufacturer hopes to become the squid that stirs the entire automobile industry. Let's take a look at the related content with the car electronics editor.
At present, BAT (Baidu, Alibaba and Tencent) have made investment plans in the field of vehicle construction. Weilai Automobile, Weimar Automobile and Xiaopeng Automobile are forming the first echelon of new power generation.
The outlook is good, but the market is cruel. The loss of LeTV has marked the end of the era of “PPT-making carsâ€. How can these new forces realize the vision of building a car? What new challenges will the future transportation era face?
On April 9th, Shen Hui, founder, chairman and CEO of Weimar Automotive Technology Co., Ltd., delivered a wonderful speech at the Boao Forum for Asia 2018 Annual Meeting. We selected the main points as follows:
“The machine is safer than driving peopleâ€
What does the future traffic look like? I think it must be “going as a service†and the service is based on cars. A car will be more than just a vehicle, but a mobile space. Such a mobile space emphasizes travel efficiency, interaction and communication with people, and interconnection of infrastructure. So the future of transportation will involve two concepts, one is service and the other is mobile space.
The greatness of technology is not its coolness, but its popularity. Therefore, how to mass produce and apply it to the products used by users is a question worth considering. For example, Tesla, although Tesla is among the best in the field of electric vehicles, it is still a niche product, not popular. From the perspective of technology sources, electric vehicles are the most complex intelligent hardware. The application and popularization of intelligent software in automotive products is the direction of our efforts.
When it comes to driverlessness, many people are worried about their safety. But I think that if the data can be completed in the future, the machine is definitely safer than people.
At this stage, the industry is concerned about the physical safety of electric vehicles, that is, the safety of batteries. Objectively speaking, the battery is safer than the fuel tank. But in the real world, "people bite the dog" is the news, "dog biting" is not news, so no one will report it in the fuel tank explosion. In fact, China's battery standards are more stringent than EU standards, so there is no need to worry too much about safety.
In addition, information security is also a big challenge. The information security protection of a car is much more complicated than a mobile phone. When Weimar searched for partners, it was found that 99% of information security engineers have only worked on mobile information security, and the experience of intelligent networked electric vehicles is almost zero.
It is gratifying that China has been at the forefront of the world in promoting intelligent networked vehicles. The National Development and Reform Commission and the Ministry of Industry and Information Technology have taken the lead in formulating intelligent network security standards for automobiles, which are earlier than the United States.
"Tesla can't enter the Chinese market, it is a good thing for us."
I don't know how long the "China-US trade war" will last, but there are some media misunderstandings about the auto industry. The "China-US trade war" is completely unhelpful to the United States. The profits of American car companies such as GM and Ford in the Chinese market far exceed those of other countries. If American auto technology companies are closed to the Chinese market, they will lose Chinese users, and that will be the new entrants in our field of manufacturing.
If Tesla can't enter the Chinese market, it is of course a good thing for us. The trade war will help us to grow better in this fertile soil in China, and to be closer to the users, so as to make good products. Therefore, the "China-US trade war" is not a bad thing for the new power of the car, but a good thing.
There are a lot of people investing in new energy vehicles. It seems very lively. Some experts even put forward the idea of ​​“overcapacityâ€. I totally disagree. Whether it is "PPT car", video car or concept car, who can make electric smart car with an annual output of 100,000 cars, who is the most powerful, but there is not a new car company with such ability.
At present, the biggest challenge facing Weimar is whether it can achieve large-scale delivery in the second half of the original plan, but we are fully prepared to meet this challenge.
Personally, if you want to truly build a car, every new entrant needs at least four years of polishing. Unlike the Internet industry, the automotive industry does not rely solely on technology or marketing genius to succeed. The automobile industry is like a "group fight". A group of people need to struggle for three or four years to make products. After delivering the users, they have to wait another two or three years to know whether the products can stand the test.
Looking to the future, the economic development model of the intelligent transportation era will certainly present a new format. The target market for smart electric vehicle companies will be dominated by young people. The future of young people's demand for travel is not necessarily a car, but a better service, such as car rental and car sharing.
In addition, future users will be more open and young, and willing to accept new technologies and new brands. It is still uncertain whether Weimar can go deep into each market segment in the future, but at least we should focus on one of the market segments now. Only the best products are the most important.
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