In the spring of 2018, new color TV products have been fully unveiled. The white paper on the development of the smart TV industry was also officially released in early April. Various information indicates that consumption upgrades and large screens will be the mainstream of the 2018 color TV market. Samsung's first quantum dot-free technology is also continuing to promote the overall upgrade of QLED TV technology, urging the rapid arrival of the 75-inch ultra-large screen era... From the new products that appear in succession, large screen, artificial intelligence and QLED display technology, 8K AI quality technology And so on will become the development trend of the color TV industry in the future.
The trend of large-screen TV consumer spending is obvious, and 75-inch large-screen TVs are the preferred choice for high quality of life.
In the past decade, the screen size of the TV market has grown to an average of 1 inch per year. It was still 41-50 inches TV occupying the mainstream of the living room three years ago. By 2016, 55-inch TVs will gain more respect from consumers. 2017 More users started to choose 65-inch and higher TV products.
On April 10th, the 6th China Electronics Information Expo (CITE 2018) was held in Shenzhen. At the 2018 China Smart TV Industry Entrepreneur Summit, the China Electronics Video Industry Association formally released the “2018 Smart TV Industry Development White Paperâ€. Emphasized that in the wave of consumer upgrades, ultra-high-definition smart large-screen TVs in the living room above 70 inches will usher in new opportunities. As a leader in the global display industry, Samsung TV is leading the living room into the full 75-inch class full-screen era.
"2018 Smart TV Industry Development White Paper" officially released
Authoritative research organizations predict that large-screen TVs with a size of 75 inches or more in the global market are expected to increase by 30% to 40% each year. According to Ove Cloud Network data, it is expected that the 75-inch ultra-large screen shipments in 2018 will increase by 86% year-on-year.
Peng Ye, an analyst at Zhongkang Household Appliances, believes that in 2018, driven by major sports events such as the World Cup in Russia, consumer demand for large-screen TVs is expected to grow rapidly.
Seeing the unstoppable trend of large-screen TVs, this year's Samsung-led Chinese and foreign color TV giants have launched 75-inch and larger TV products to seize the next door of the TV consumer market.
Consumer Electronics Network reporter recently visited Beijing Dazhong Electric Zhongtadian and saw that the visual shock brought about by the large screen of TV made many consumers stop and watch. Nearly 20 consumers surveyed by the Consumer Electronics Consumer Network said that the 75-inch is the most ideal for buying a larger TV in the home. Because "the big screen looks more comfortable, especially the large screen of 75 inches, watching TV at home can have the luxurious feeling of watching movies in the cinema, and it is the first choice for high quality of life."
QLED has more advantages than OLED, Samsung leads the next generation of color TV display technology
The first consumer of TV is to buy a big screen, and the second is to choose display technology. With regard to who is the next generation of color TV display technology, the industry has long been divided into two camps: QLED and OLED.
The so-called OLED, ie, organic light-emitting diode, compared with the traditional liquid crystal display, OLED panel has self-luminous, thin and power saving, high contrast, rich colors, high resolution, no viewing angle restrictions and so on. In addition, OLED screens have a flexible, bendable display that enables a more avant-garde and interesting product form. However, there are some problems with OLEDs. One is burning screens. Like plasma TVs and CRT monitors, if the image is too long, the OLED will keep the image on the screen for a short period of time and may even remain permanently. The second is that the service life is shorter than ordinary television. The third is the low yield rate and high selling price, which is about twice that of ordinary LCD TVs.
In this regard, Samsung, TCL and other color TV manufacturers are not optimistic about OLED technology, that OLED technology and the market is not mature, turned to better than OLED QLED TV.
The so-called QLED, quantum dot light-emitting diodes, which is a new technology between the liquid crystal and OLED. Quantum dot QLED display technology can bring lower cost, longer life, higher brightness, better color and lower power consumption to televisions, and is therefore favored by color TV giants such as Samsung and TCL.
Such as Samsung's newly released QLED TV in 2018, will QLED technology innovation and diversity to a new level, will be immersive visual performance and intelligence features have been enhanced to bring people more shocking visual effects.
It is understood that Samsung's new QLED TV uses a full-array backlight technology (Direct Full Array) to ensure the TV screen can display accurate brightness. This technology effectively mitigates the blooming and halo effects on the TV screen, resulting in deeper blacks and bright whites, creating a deeper contrast, allowing people to watch TV at home and in theaters. Watch a large sense of sight.
Artificial intelligence blessing, smart TV can control external devices
A major highlight of the new color TV set in 2018 is the blessing of artificial intelligence. Among them, the most representative is the intelligent control of Samsung QLED TV. A universal remote control can control a large number of devices connected to the TV. In terms of content selection, multiple video platforms are equipped to make episodes more arbitrary. At the same time, Samsung QLED TV also supports the global search function, consumers can more easily search for resources from television and other connected devices, enjoy personalized viewing experience.
In general households, TVs use 4 to 5 hours of video playback each day, but other times are basically in a standby black screen, which does not bring extra value. The new Samsung QLED TV's unique Ambient Mode allows you to “hide†the TV in your home wall or turn it into a work of art based on your home environment. You can also display photos on the screen, share your photos and life with your family and friends at any moment, free the TV from the cold impression, and bring a personalized, user-friendly experience for your life. The TV also turns into a function screen after shutdown, providing a variety of information including news, weather and traffic.
Even if it is in the environmental screen mode 24 hours a day, there will be no scorching, screen fade, or picture retention. When someone enters the room, the environmental screen can also be automatically sensed by the synchronous movement signal, thereby activating the content on the screen, and when you leave the room, it will automatically close.
The new technology innovation brings a new lifestyle. Samsung's color TV brand, led by Samsung, will fully lead the 2018 color TV market to 75-inch ultra-large screen, QLED QD technology and artificial intelligence. At the same time, it will also provide consumers with more comfortable, convenient and smart lifestyles.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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