At the beginning of 2018, Liaocheng Branch (Shandong Cable) of Shandong Radio and Television Network Co., Ltd. deeply studied the spirit of the Nineteenth Party Congress, practiced the 19th “people-centered†thinking, and launched a full-scale cable television blessing throughout the city. The whole family reunited to see the Spring Festival Gala - the user's New Year visit. It is reported that this big visit activity was carried out by Shandong Radio and TV Network Co., Ltd. in accordance with the relevant requirements of the Provincial Party Committee Propaganda Department. The event dates from January 1, 2018 to February 15, 2018, for a total of 46 days. The Liaocheng branch's visit covers the city's millions of cable TV users.
Shandong Radio and Television Network Co., Ltd. is an important state-owned cultural enterprise in the province and has been a top 30 national cultural enterprise for two consecutive years. After completing the integration of the “provincial and provincial network†requirements of the provincial party committee and the provincial government, the Liaocheng branch always adheres to giving top priority to social benefits, closely centering on the work of the municipal party committee and the municipal government, and giving play to the role of the main channel of the party and people’s voice transmission. For the economic and social development in Liaocheng to play an active role in promoting. In the course of business development, Liaocheng Branch of Shandong Broadcasting Network Co., Ltd. focused on strengthening user services, enhancing user experience, and deploying in accordance with the “Smart City†strategy of the country. In the “Triple Network Convergenceâ€, multi-service convergence and multi-format development were implemented, relying on coverage. The city’s million-dollar digital TV user resources, as well as its all-fiber network connecting all communities and administrative villages of the city, vigorously developed the interactive application of two-way digital television, actively participated in the construction of a smart city in Liaocheng, and endeavored to build Liaocheng’s culture and economic development. Provide better service. In the business development, the Liaocheng branch always adheres to the mission of spreading the party and government's voice to the “Rednet†mission of millions of households; it plays a role as the backbone of the “Party Net†to effectively control the propaganda ideological position; it becomes a part of the Internet. Physical isolation can realize a "green transmission network" that is completely manageable and controllable in terms of content.
General Secretary Xi Jinping pointed out in the report of the 19th CPC National Congress that to satisfy people’s new expectations for a better life, we must provide abundant spiritual food. This rich spiritual food includes the wide-ranging people's enjoyment of fast, efficient, and high-quality radio and television network services, as well as excellent radio and television products that are well thought-out, superbly produced, and well-made. Liaocheng Branch seriously implements the idea of ​​"taking the people as the center" and constantly optimizes service products. Cable digital television and radio and television broadband are important components of the cultural life of the broad masses of people and continue to highlight the important role of public opinion guidance and fashion leadership. With the opportunity of the “New Year's users visit†event, Liaocheng branch will fully utilize the advantages of cable digital TV and radio and television broadband transmission, continue to provide quality service products for the masses, and will increase the popularity of radio and television two-way and on-demand services. , Shandong cable App new media business and other specialty service products, to provide a higher quality TV viewing experience and network use experience for millions of users in Liaocheng, with full of passion and sincere enthusiasm to enhance service levels, maintain broadcast security, ensure the broad broadcasting and TV business Users celebrate the Spring Festival.
General Secretary Xi Jinping emphasized in the report of the 19th CPC National Congress that it is necessary to firmly grasp the leadership of ideological work, attach great importance to the construction and innovation of communication means, and increase the power, guiding power, influence, and credibility of news public opinion. This "New Year's visit to the user" is precisely the practice of this idea. Liaocheng Branch through the community, into the village to visit the form of the majority of users, face-to-face contact with the user, to narrow the distance with the user, to provide users with convenient services, to effectively solve the problems encountered by users, while actively listening to users Views and suggestions on company products and services. The person in charge of the Liaocheng branch stated that through the launch of the event, the Radio and TV Network will further give play to the main positions and main channels of the propaganda ideology of the “Party Netâ€, “Red Net†and “Green Netâ€. He also stated that as the main channel for party and people’s voice propaganda, Radio and TV Network is currently being subjected to illegal and illegal presses by many video service methods such as IPTV and OTT, leading to weakening of the party’s ideological propaganda positions; informal video transmission services are popular. Once a problem arises, the party's voice will not be transmitted and policies will not be able to convey it. It is hoped that through this "New Year's visit by the users," the political significance and service value of the "Party Network", "Red Net" and "Green Network" of the radio and television network will be popularized, and the work of the center of the Municipal Party Committee and the Municipal Government will be closely focused, helping the party committee and government to stabilize the people. The foundation should shoulder the important responsibility of the party's mouthpiece, safeguard the party's spirit, and ensure the safe transmission of government decisions.
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