How is the TV size bigger? Looking at the size change of color TVs in the past three years, in 2015, 55-inch TVs were the industry's black horses; in 2016, 65-inch TVs were the industry's dark horses; in 2017, 65-inch and above sizes began to show explosive growth. According to e-commerce data, sales of 65-inch TVs accounted for 7.8% of the total market in 2016. In 2017, this proportion increased to 11.3%, which is an increase of 44.8%.
In 2018, with the 8K era kicked off, it will further boost the 65-inch throne to the golden size. This point, from the upcoming opening of the CES2018 that has been hailed as the electronic consumer product trend can be seen one or two.
(Statistics data of China Yikang 2017 annual report)
So the question is, what is the big screen TV? According to the latest weekly report released by Zhongyi Kang, as of December 31, 2017, the sales volume and sales share of Hisense TV were: 15.7% and 16.8%, both of which ranked first in the industry and second place. The leading edge is further expanded. At this point, Hisense TV has topped the color TV market for 14 consecutive years, and its status as a "TV buddy" has further stabilized.
According to statistics from China Yikang, sales of Hisense's 65-inch TVs accounted for 8.94% of the overall 65-inch market in 2016. In 2017, the proportion increased to 16.1%, nearly doubling, becoming a veritable leader in the large-screen market.
According to this trend, 65 inches in 2018 is expected to replace 55 inches as the most popular size of the e-commerce platform.
So what are the reasons for the continued strength of large-screen TVs? Why buy a big-screen TV as a consumer?
The first, of course, is the progress in industrial manufacturing technology. In economics, production determines consumption. In the past, the low yield rate of large-size LCD panels restricted the promotion and popularization of large-size TVs. With the upgrading of production lines, the yield rate increased. Not only did the screen size expand, but the prices continued to decline. The reason why the 55-inch can be the king of the line is also the maturity of the production line, naturally cost-effective. After experiencing the turmoil in prices of upstream LCD panels in 2017, the pressure in 2018 has eased. However, due to technical restrictions, large-screen LCD panels with a size of 75 inches or more still have low yields, so the market price has remained high.
Secondly, display technologies such as 4K and HDR have greatly improved the clarity and color expression of television screens, providing technical conditions for TV screens. Now, 8K is ready to go. It is learned that the 2020 Tokyo Olympic Games will use 8K live broadcast signals. Only resolution goes up, large-screen TVs can show the same clarity as a mobile phone screen.
Last but not least is the content. The large-screen TV provides a good hardware foundation. How to bring out the advantages depends on the supply and construction of content. Now that 4K content sources are rapidly being popularized and popularized, the country’s first 4K live TV channel has also landed. By then, large-screen TVs with 4K or even higher levels will play their due role.
The rapid rise of artificial intelligence in 2017 has made "smart TV" a veritable name. The human-computer interaction experience has been improved. Both the elderly and the children are more convenient to use.
How to buy upgrade TV? To sum up is the following: 65-inch large screen will gradually become the mainstream of the living room, 4K HDR technology should be standard, artificial intelligence brings interactive changes, 4K content richness is indispensable.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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