According to the "China Mobile Phone Market Operation Analysis Report for March 2018" released by the China Institute of Information and Communications, from January to March 2018, domestic shipments of the mobile phone market totaled 87.37 million, down 26.1% year-on-year. An industry expert interviewed by an Information Times reporter said that the main reason for the decline in mobile phone shipments is that the development of smart phones has matured, resulting in a lower frequency of replacement of global users. Industry experts generally expect that the next "peak season" for smart phones will probably occur when 5G is officially licensed.
At the scene:
Mobile phone stores have cooled
In the area of ​​Lingyuan West Road and China Plaza, people in Guangzhou are often associated with “buying mobile phonesâ€. Recently, the reporter visited the cemetery west and China Plaza and found that the sales of the Guangzhou mobile phone distribution center have cooled.
A salesman told reporters: “There are more people watching this time, but there are a few people who buy it.†He told reporters that it is getting more and more difficult to deal, probably because more and more people are buying mobile phones. Select the direct purchase of Tmall, Jingdong and other e-commerce reasons.
On the other hand, the Cemetery West Road opposite China Plaza once used to sell second-hand mobile phones. A stall owner also told reporters that sales of used mobile phones are no longer as easy as before. He told reporters that many people now take old mobile phones to institutions such as "Love Recycling" for recycling, and will no longer trade in the second-hand mobile phone market that needs bargaining.
The impact of e-commerce may be a reason for the decline in the popularity of physical mobile phone stores. But the more important reason is the significant reduction in the frequency of replacement. According to global research conducted by the well-known data company IDC, the global smart phone replacement cycle in 2017 rose from 2.5 years to 2.7 years. Among them, the iPhone's global replacement cycle has increased from 2.5 years to 2.7 years, and the Chinese region has increased dramatically from 1.7 years to 2.7 years.
The reporter randomly interviewed about 20 people around them. They almost invariably stated that it is difficult to find the need for replacement. The reason is not that there is no money or the smartphone is expensive, but the smart phone function in the hand is "enough to use. ".
"Now the selling point of smart phones is inexplicable." The public Miss Yuan told reporters that the so-called full screen, Liu Haiping, experience with the ordinary screen and there is no big difference. As for face recognition and the like, besides being a little fun, it is useless for people like her to just use a mobile phone to send WeChat and see the circle of friends. "Fingerprint recognition is enough."
Shipments declined
Not a single phenomenon in China
According to the "China Mobile Phone Market Operation Analysis Report for March 2018" released by the China Institute of Information and Communications, China, the domestic mobile phone market shipments totaled 87.37 million from January to March of 2018, a year-on-year decrease of 26.1%. According to the report, domestic mobile phone shipments in March totaled 30.185 million units, down 27.9% year-on-year; 80 new models were listed, down 37.5% year-on-year; and 68 new smartphone models were listed, down 37% year-on-year.
According to the analysis, after years of development, it has become a reality that smartphone sales have reached a stage of high growth. In fact, the decline in smartphone shipments did not occur until March of this year. According to data previously released by the China Institute of Information and Communication Technology, in December 2017, China's smartphone shipments were 40,361,000, a year-on-year decrease of 33.2%.
Canalys's statistical report also concluded that in 2017, China's smartphone market totaled 459 million units in total shipments, which was 4% lower than 2016. This is the first time that China's smartphone shipments have declined in total shipments.
Through simple calculations, we can see that in 2017, mobile phone shipments will be around 40 million units per month. However, two years ago in December 2016, domestic mobile phone shipments remained at a height of 63.16 million units. Obviously, the domestic mobile phone market does not have a glorious past.
The decline in smart phone sales is not unique to China. In overseas markets, the sales of smart phones also grew poorly.
At the end of February this year, a report released by a well-known market research firm IDC showed that global smart phone shipments in 2017 were 1.46 billion units, down 0.5% year-on-year, which was the first year-on-year decline in the number of smartphones worldwide after experiencing a decade of rapid growth.
According to the report of IDC, the reason for the decline in global mobile phone shipments is not only due to the decline in smart phone shipments in the Chinese market last year, but also to Europe, the Middle East and Africa. Total volume fell by a total of 3.5%. The situation in the U.S. market is also very general. Shipments are only kept "flat."
IDC looks forward to 2018 and beyond, the development of the smart phone market will remain low. IDC expects that global smartphone shipments in 2018 will return to a lower single-digit percentage increase. In the next five years, the global annual growth rate of smartphone shipments will be 2.8%, and by 2022, shipments will reach 1.68 billion units.
Mobile phone manufacturers look forward to the arrival of 5G era
Why is the shipment of smartphones deteriorating as China and the global economy continue to improve? The major reason for the dramatic increase in the replacement cycle is the apparent reason. The core reason is that under the 4G environment, the global smartphone industry has matured and its innovation capacity is insufficient.
“At present, smart phones have entered the era of micro-innovation.†Sun Yanxi, dean of Shenzhen’s first mobile phone industry research institute, told reporters that mobile phone manufacturers have almost always used Liu Haiping, shooting, and voice assistance as their core selling points, but for most of them, For ordinary users, the selling points that many vendors value are available technologies that can be used.
Mr. Cheng, a mobile phone enthusiast, told reporters that the mobile phone is already a manpower, and shipments now mainly look at the frequency of mobile phone updates. However, he said that the current lack of innovation in smart phones has made even Chinese users who prefer to change mobile phones have lost interest in mobile phones, not to mention foreigners who are not upset by frequent phone calls.
The well-known data company IDC report believes that the reason for the decrease in shipments is mainly due to the saturation of the global smartphone market and the weak demand for the replacement market. IDC believes that for the future, smart phone manufacturers may be pinning their hopes on the upcoming 5G launch. IDC believes that the future development of 5G will provide more opportunities for the industry chain. 5G smart phones will be available in 2019 and will account for approximately 18% of global smart phone shipments by 2022. According to data released by a third-party research agency GFK, due to the cooling down of the exchange and the subtraction of dividends, the Chinese mobile phone market will enter the bonus vacuum period before 5G comes.
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